Interviews, insight & analysis on digital media & marketing

LEAD returns for 2024

The Advertising Association, the IPA and ISBA will hold their annual industry summit on February 8, 2024, at the Queen Elizabeth II Centre in London.

LEAD will feature a keynote from The Rt Hon Lucy Frazer KC MP, Secretary of State for Culture, Media and
Sport. Other confirmed speakers include Phil Smith, Director General, ISBA; Laurence Green, Director of Effectiveness, IPA; Kate McCann, Political Editor, Times Radio and Kate Waters, Director of Client Strategy and Planning, ITV. The full speaker lineup will be announced shortly.

The key theme for LEAD 2024 will be responsible growth: advertising’s trusted, inclusive and sustainable role in helping the UK economy return to prosperity and will be hosted by journalist and broadcaster Samira Ahmed.

Phil Smith, Director General, ISBA, said: “The themes of responsible growth, trust and sustainability are key issues for ISBA members. LEAD is a great opportunity for the whole industry to come together to discuss and share initiatives that address these important topics. It’s great to be working again with the AA and the IPA to deliver a packed agenda.”

Paul Bainsfair, Director General, IPA, said: “2024 promises to be a year of uncertainly and
change with a much talked about election looming, and continuing economic pressures, the
likes of which we have not seen for 70 years. So, as a co-organiser of LEAD, we will be
looking to deliver clarity and leadership thinking as never before, as well as a heads up of
what a new administration might bring. In representing ad agencies, our role will be to
ensure we demonstrate the vital connection between creativity with commercial return. We
will also be talking about the leadership challenges of doing business under the new social
licence challenges around climate and inclusivity. It is a conference not to miss if you want to
be on top of your game.”

Tickets are now on sale with discounts available to AA, IPA and ISBA members. For more
information, please visit the website here.


More posts from ->

Related articles


Being on the outside  – be considerate in communications

It has been a pretty rough year / 18 months for the industry – with that very buoyant employment market suddenly taking a turn for the worse, and a succession of significant layoffs across the market, on the demand and supply side.

It can be a jarring experience for those that lost their roles, and for some even their own sense of self. I know, because I experienced it this year after 15+ years of continuous employment


Marketing is forgetting older millennials

More than 90% of people aged 40+ cannot recall a brand using someone their age in marketing, and almost a third cannot remember a single recently promoted brand or product, new research has found.