Ahead of the JCDecaux Programmatic DOOH Live Awards, NDA caught with up the judges to get a feel for their personal take on the market for programmatic DOOH in 2024. Here, Alice Miller, Head of Programmatic & Display at Manning Gottlieb OMD (MG OMD) shares her thoughts…
JCDecaux and New Digital Age have welcomed Dan Larden, Alice Miller, Zuzanna Gierlinska, and Nikki Sehgal to the Programmatic DOOH Live Awards judging panel.
New Digital Age and JCDecaux have teamed up to recognise the most effective and innovative uses, management, and/or activation of data in driving outstanding OOH campaign performance…
Programmatic Digital Out of Home (pDOOH) advertising has earned its place in the mainstream media mix, writes Dom Kozak of JCDecaux UK…
Dom Kozak, Head of Programmatic at JCDecaux UK, discusses the trends that marketers should be capitalising on this Christmas.
A new campaign from SheSays and JCDecaux Community Channel aims to raise awareness of women and non-binary people who are living with hidden illnesses and disabilities in the creative industry…
Data integration and programmatic optimisation capabilities in DSPs are driving the adoption of Dynamic Creative Optimisation, writes Kate Tovey ofJCDecaux UK…
Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? NDA (in association with JCDecaux) recently invited industry experts from across the country to discuss this issue and more…
Following a difficult couple of years, the out-of-home (OOH) advertising industry once again thrived in 2022. But what trends will shape OOH in 2013?
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