In 2024, the digitisation of Out-of-Home (OOH) advertising has opened up incredible opportunities for marketers to leverage data in exciting and effective ways.
Marrying the recognised benefits of OOH advertising (e.g. high impact and recall, high attention and built-in brand safety) with the targeting and measurement capabilities of data-led digital campaigns, contemporary OOH advertising is benefiting from some of the industry’s most innovative work.
Now New Digital Age and JCDecaux have teamed up to recognise the most effective and innovative uses, management, and/or activation of data in driving outstanding OOH campaign performance. In the run-up to the first ever JCDecaux Programmatic DOOH Live Awards, we’re calling for entries from those who have used any type of data, first-, second-, or third-party to inform an outdoor campaign over the past twelve months.
In addition to ‘Best use of data’, additional categories at the new awards include: Best Integrated pDOOH Campaign; Best use of pDOOH & CTV; Best use of pDOOH & Mobile; and Best use of pDOOH & OOH/DOOH.
NDA editor Justin Pearse commented: “Out-of-home advertising is where the modern marketing industry started out, so it only seems right that digital out-of-home should have its own dedicated awards. I would urge anyone with an outdoor campaign that has been enhanced through the use of data to submit and entry and shine a spotlight on some fantastic work.”
For more details, visit The JCDecaux Programmatic DOOH Live Awards website.
