Silvio Peruci, Managing Director at App Radar, explores recent trends in the delivery app market…
The year of the Tiger is upon us and as we welcome a new Lunar Year, mobile marketers have an opportunity to welcome risk, make big changes, get creative, and boost sales.
This year mobile app advertising has been facing up to the delayed impact of Apple’s privacy changes. Where web advertising went through Intelligent Tracking Prevention (ITP) and the limiting of third-party cookies in Safari several years ago, mobile app advertising is now navigating the challenges of Apple’s iOS14.5 and its IDFA restrictions.
With the digital advertising industry worth around $400B and mobile representing nearly 70% of that number, it would be safe to say there is enough data being generated to allow brands to make informed decisions about what does and doesn’t work when it comes to deciding where and when to place their mobile ads.
Rob Pellow, Innovation Director, Armadillo
By Ben Foster, Director of
Consumers spent close to $111B
There are very few industries that you can work in that allow you to look into the future & AdTech I believe is one of those.
here’s our guide to the most common forms of performance fraud afflicting the mobile advertising ecosystem.
By Adam Mingay, Client Partnerships
Armstrong Appointments examined some of the best, most accessible apps to help keep you on top of work during the lockdown
With an international lockdown confining many of us to the four walls of our homes, digital connectivity has never been more important.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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