Times Media surveyed more than 650 high net worth consumers and found that 70% would be willing to pay a premium for a brand committed to sustainability.
News UK’s Nucleus Plan draws on real-time first-party data signals to provide advertisers with improved addressability and granularity.
Media company News UK (which includes print titles such as The Sun, The Times, The Sunday Times, The TLS, and broadcast channels talkSPORT, Times Radio, TalkRadio, TalkTV and Virgin Radio) has been named best for Social Mobility Inclusion in Management Today’s DE&I Leaders Awards….
Almost half of the top factors that consumers feel indicate quality products or services relate to advertising, according to research from The Times and The Sunday Times.
The campaign features partnerships with Channel 4 and News UK across two activations that will promote Google Search and features across June and July.
The digital industry’s not really
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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