The Sun, the UK’s biggest commercial newsbrand, has launched a digital content channel dedicated to the UK’s booming staycation market.
The ‘Best of British’ content channel on thesun.co.uk will cover seaside stays, days out, holiday parks, hidden gems, and more UK-based travel ideas. The multi-format content experience includes articles, video, interactive tools, printable maps, expert guides, and promotions. Part of this content will be provided via contributions from frequent UK holiday goers, local experts, and celebrities.
According to the tabloid, 21 million UK residents have gone on a short break or UK holiday in the last 12 months, with 59% planning to take a UK holiday in the coming year. The Sun also claims that its readers already account for almost £6 in every £10 spent on travel within the UK, which is helped in part by its £9.50 holiday offer.
“Our readers love to travel and that’s always been reflected in our travel coverage. As people look more and more towards UK holidays it makes sense to really boost our coverage of this area and give people fun and informative content that helps them to choose their ideal UK break,” said Owen Griffiths, Commercial Director of The Sun.
“Best of British is going to be a unique and powerful opportunity for advertisers who want to reach travel intenders at a key moment in their holiday research. The range of new content formats is also going to drive new and innovative advertiser opportunities, helping them to engage with UK holiday purchasers.”
*News UK (publisher of The Sun) is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
