With the deadline for entries now less than a month away, marketers are being urged to submit their favourite Digital Out-of-Home campaigns from the past year for consideration at the inaugural JCDecaux Programmatic DOOH Live Awards…
StoreBoost, sponsored by VIOOH and partnered with New Digital Age, interviewed industry leaders to ask if Programmatic Digital Out of Home keep our shops busy?
Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? NDA (in association with JCDecaux) recently invited industry experts from across the country to discuss this issue and more…
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
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