Mantis, Reach PLC’s brand safety and contextual advertising solutions provider, has announced Fiona Salmon as its new Managing Director.
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
Reach has partnered with LiveRamp to enable marketers to buy authenticate inventory without having to rely on third-party identifiers.
Gordana Buccisano discusses her new role as Chair of the World Media Group, and talks through how she’s planning out their three year strategy.
Gordana Buccisano discusses her new role as Chair of the World Media Group, and talks through how she’s planning out their three year strategy.
Everyting you need to know about the biggest news in adtech
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
