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NDA Meets: Ryan Afshar of LiveRamp and Terry Hornsby of Reach plc

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc. 

The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.

(Please note, this podcast was recorded prior to Google’s announcement on 27 July regarding the extended deadline for cookie deprecation to 2024.)

*LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, the owner of NDA.

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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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