Highest value shoppers are most sustainability conscious, reveals ESW data
The highest value consumers, who spend the most online and order most frequently, are also the most environmentally-conscious, according to new research from ESW…
The highest value consumers, who spend the most online and order most frequently, are also the most environmentally-conscious, according to new research from ESW…
The ‘Consumer Email Tracker 2023’ report from DMA UK and Deployteq has revealed a growing number of consumers stating they find email brand messages useful: in 2021 the figure was just 15%, but it has now doubled to 32%.
Attest has launched a campaign urging brands to remove guesswork from their marketing playbook for good. The campaign follows the finding that 57-73% of marketers feel their departments rely on guesswork when making decisions…
Chris Pitt, Managing Director of Vertical Leap, reveals the customer insights to be gained from Google shopping data…
Research from Wunderkind has found that despite being in the midst of a period of major economic volatility, sustainability and CSR initiatives remain key considerations for both retail marketers and consumers…
Over three quarters (78%) of Brits are interested in following, listening, or watching the World Cup this year, according to new research by global advertising technology company, The Trade Desk.
In response to the prospect of a uniquely challenging Q4, omnichannel and programmatic media specialist Xaxis UK has released a report looking at the role of programmatic media in helping marketers to navigate the current economic uncertainty…
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising (28%), research from Impero Activate has revealed…
Online video is enjoying the strongest growth in inflation of all online media types, according to new research from ECI Media Management.
This weeks New Business Bulletin shares good news from Organic, ClickUp, Instoried and more.
Research at IAB UK shows, we ignore older age groups at our peril when it comes to one of the fastest-growing trends.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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