Strategy
Anything is Possible launches SearchShare brand tracking tool
A new tool that uses search data to help measure brand and category share of search has been launched by Anything is Possible…
Michael Feeley
4 May 2023
search
Mobile
Mobile searches conducted out of home are “38% more likely to lead to a purchase”
A research study called The Point of Search”, commissioned by Clear Channel UK, Global, JC Decaux UK and Posterscope, has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
Michael Feeley
30 January 2023
General
How Google’s phrase match and BMM update will affect your PPC strategy
Announced in February this year, Google’s recent update to the function of phrase match keywords and broad match modifier (BMM), means big changes for advertisers.
NDA Staff
24 March 2021
Social Media
A Digital Taskforce is set to ‘break up’ Facebook & Google’s dominance – but what does this mean for brands?
“UK expenditure on digital advertising was around £14bn in 2019. About 80% of this is earned by just two companies: Google and Facebook.”
Eleanor Oakes
9 July 2020
Covid-19
5 tips for optimising search marketing in the pandemic
By Paul Norris, Senior Strategist
Justin Pearse
23 April 2020
Technology
NDA Viewpoints: The rise of voice search and how brands can be heard over all the noise
Following The World Federation of
Justin Pearse
1 July 2019
