Google’s new search functionality AI Overviews has already created quite a stir, says Alina Pruteanu, Digital Development Director, The Grove Media…
Independent digital marketing agency Mediaworks has refreshed its approach to Search Engine Optimisation (SEO), reflecting the evolution of SEO from a discipline into a highly complex and dynamic function…
Sky Media has enhanced its Search Behaviour Targeting tool through an expanded partnership with search intelligence platform Captify.
Younger people are increasingly turning to social networks such as TikTok to provide information rather than traditional search engines, writes Dave Colgate, Head of Enterprise SEO at Vertical Leap….
Botify, a leading performance marketing platform for organic search, has unveiled an advancement in calculating returns associated with organic search, known as Return on Organic Search Spend (ROSS)…
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people, writes Damien Mahoney, Chief Strategy Officer, Nosto…
If search no longer includes any actual “searching”, the clicks that send a steady stream of traffic to digital publishers will reduce to a trickle, argues Chris Hogg, CRO of Lotame…
A new tool that uses search data to help measure brand and category share of search has been launched by Anything is Possible…
Urban streetwear brand, SikSilk, has seen a 25% increase in ecommerce purchases from on-site search and a 36% fall in site exits from its search pages since implementing new AI-powered site search technology from Nosto…
New research from Nosto suggests 69% of consumers go straight to the search bar when they visit an online retailer1, but 80% admit leaving because the on-site search experience didn’t meet their expectations.
A research study called The Point of Search”, commissioned by Clear Channel UK, Global, JC Decaux UK and Posterscope, has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
Who won the SEO game this Easter? How did supermarkets, chocolatiers and informational sites fare? Research from Sistrix reveals all…
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