Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
The content partnership will bring clips from the 2022 FIFA World Cup, Love Island, and I’m a Celebrity… Get Me Out of Here! to Snapchat Discover.
Claire Valoti, Vice President EMEA at Snap, discusses the role that technologies, such as augmented reality, will have in the future of retail.
Snap, creators of the world’s leading Augmented Reality platform Snapchat, has unveiled a new Discover Feed format, known as ‘Dynamic Stories’.
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
Augmented Reality (AR) platform Snapchat has announced the roll-out of Catalog-powered Shopping Lenses, a major upgrade to AR shopping in its latest bid to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands.
Snap has entered into a global partnership with WPP to deliver augmented reality marketing and commerce solutions for brands.
By Gareth Leeding, Executive Creative
By Gareth Leeding, Executive Creative
David Norris, Creative Director at Snap, spoke about how brands can harness the potential for brand experiences that the camera provides, at the 99//Club Digital Festival.
“We really need to fix
By Marco Delvai, XR Partnerships
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