“We really need to fix the diversity and inclusion in our industry. We have a responsibility as leaders within our business and leaders within our industry to drive change,” Ed Couchman, UK General Manager Ed Couchman, in a video interview with NDA.
Couchman was speaking at the launch of 99Club, a collaboration between New Digital Age and Mad//Fest that aims to bring together the most brilliant minds in marketing, advertising and tech.
The importance of leaders driving the diversity agenda from the top of organisations was a core theme for Couchman, who stressed it was the most effective way of addressing an issue that bedevils the industry.
A lack of diversity and inclusion are problems across the digital, media and tech industries, increasingly recognised as serious issues for both its creative output and economic sustainability.
Couchman’s speak was a call to arms for all leaders to redouble their efforts to ensure diversity across their teams and businesses.
The 99 Club from New Digital Age and Mad//Fest is an exclusive network of people who are changing the industry for the better, with events held quarterly. We can’t stop Brexit, Trump or the Royal Rumble at the Palace. But we can bring people together to make a positive contribution on issues like trust, innovation, diversity, talent, ethics or tech. If you know someone who should attend the next event, or hope to attend yourself, please get in touch and let us know why.