Mediaocean report reveals CTV/streaming and GenAI as top priorities for auto marketers
Automotive marketers see Connected TV (CTV) and streaming as the top consumer trend in 2024, according to new research from Mediaocean…
Automotive marketers see Connected TV (CTV) and streaming as the top consumer trend in 2024, according to new research from Mediaocean…
ITV has agreed to sell its 50% stake in Britbox International to BBC Studios for £255 million.
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
Lumen Research suggests that SeenThis’ proprietary adaptive streaming solution is capable of maximising the potential amount of attention an ad receives…
New research from Amazon Ads reports that almost three in five (59%) UK consumers are streaming TV for more than one hour each day, rising to more than nine in 10 consumers (93%) aged 18 to 34 years…
A new survey from Inmobi has revealed that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over other content types…
Ads-for-good platform Good-Loop has announced its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units…
The dark curtains of “video black
boxes” have finally been opened, writes Gareth Holmes, Vice President EMEA & APAC, SeenThis…
Lumen, a leading technology company for attention measurement, has found that creatives delivered by adaptive streaming company SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology…
New Digital Age recently spoke to Gareth Holmes, Vice President EMEA & APAC at SeenThis, on why adaptive streaming is presenting video advertising with “its Spotify moment”…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
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