
A Brief History of Video Advertising
The dark curtains of “video black
boxes” have finally been opened, writes Gareth Holmes, Vice President EMEA & APAC, SeenThis…
The dark curtains of “video black
boxes” have finally been opened, writes Gareth Holmes, Vice President EMEA & APAC, SeenThis…
Lumen, a leading technology company for attention measurement, has found that creatives delivered by adaptive streaming company SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology…
New Digital Age recently spoke to Gareth Holmes, Vice President EMEA & APAC at SeenThis, on why adaptive streaming is presenting video advertising with “its Spotify moment”…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
People aged 16-24 now only spend 53 minutes watching broadcast TV on the average day, while those aged 65 and over are spending 5 hours and 50 minutes in front of the box each day, according to Ofcom.
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
Global market research platform Appinio has released research on the British population’s preferences on paying for streaming services…
Virgin Media O2 has unveiled its new entertainment service, Stream from Virgin Media…
The effectiveness of advertising on streaming services has never been more potent, according to new global research into viewer behaviours by Rakuten Advertising.
ITVX will enable viewers to watch content for free with advertising, or pay a subscription to watch ad-free.
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).