Technology
A Brief History of Video Advertising
The dark curtains of “video black
boxes” have finally been opened, writes Gareth Holmes, Vice President EMEA & APAC, SeenThis…
NDA Contributor
7 June 2023
streaming
Technology
Lumen registers increased views and improved response to ads using SeenThis tech
Lumen, a leading technology company for attention measurement, has found that creatives delivered by adaptive streaming company SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology…
Michael Feeley
26 April 2023
Technology
NDA meets SeenThis VP Gareth Holmes: “Cookieless video advertising is now very real”
New Digital Age recently spoke to Gareth Holmes, Vice President EMEA & APAC at SeenThis, on why adaptive streaming is presenting video advertising with “its Spotify moment”…
NDA Staff
13 February 2023
CTV
Magna and Roku research finds new ad formats for streaming TV outperform traditional ads
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
Michael Feeley
23 January 2023
Technology
Streaming is growing increasingly dominant, but consumers don’t want to pay for it
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
Tyrone Stewart
22 September 2022
Technology
Young people are watching 7 times less broadcast TV over 65s
People aged 16-24 now only spend 53 minutes watching broadcast TV on the average day, while those aged 65 and over are spending 5 hours and 50 minutes in front of the box each day, according to Ofcom.
Tyrone Stewart
17 August 2022
Publishing
Have telcos reached a streaming equilibrium?
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
NDA Staff
10 August 2022
Advertising
Half of Brits won’t pay extra to avoid ads on streaming service
Global market research platform Appinio has released research on the British population’s preferences on paying for streaming services…
Michael Feeley
26 July 2022
Publishing
Virgin Media O2 launches entertainment service Stream
Virgin Media O2 has unveiled its new entertainment service, Stream from Virgin Media…
Michael Feeley
26 April 2022
Advertising
Research reveals that streaming is turning viewers into buyers
The effectiveness of advertising on streaming services has never been more potent, according to new global research into viewer behaviours by Rakuten Advertising.
Michael Feeley
7 April 2022
Advertising
ITV to launch integrated AVOD/SVOD platform
ITVX will enable viewers to watch content for free with advertising, or pay a subscription to watch ad-free.
Tyrone Stewart
3 March 2022
Technology
Brits are choosing streaming over pay-TV
UK consumers favour streaming services over traditional pay-TV services, according to research conducted by the National Research Group on behalf of Roku.
Tyrone Stewart
6 October 2021
