The UK advertising market grew by 1% year-on-year in the second quarter of 2023 to reach a total of almost £9 billion, according to the latest AA/WARC Expenditure Report.
The WARC Global ad spend outlook for 2023/24 has been released and it looks like there may be some good news ahead for the industry
According to the latest Advertising Association/WARC Expenditure Report, UK advertising spend grew for the ninth consecutive quarter in Q3 2022, rising 4.3% to reach £8.5 billion.
The UK advertising market will grow by 9.2% this year, reaching £34.9 billion, according to the latest Advertising Association/WARC Expenditure Report.
As strategists respond to their clients’ needs to adapt to the impacts of a changing world, the strategy function has gained value and influence, but talent shortages are proving to be a top concern for strategists, according to a new report from WARC…
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC…
A new analysis from international marketing intelligence service WARC has found that media inflation is driving up the cost of advertising across channels, with TV most affected…
UK ad spend has continued its strong recovery from the pandemic, growing 28.3% year-on-year to reach a total of £8.6 billion in the first quarter of 2022, according to the latest AA/WARC Expenditure Report.
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. These findings are published by the international marketing intelligence service as part of its WARC Media suite…
UK ad spend reached record levels of £31.9 billion in 2021, as the rising cost of advertising and higher-than-expected growth in key areas of online advertising drove growth.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
Ad spend growth is expected to be recorded at 26.4% for the year, according to the latest Advertising Association/WARC Expenditure Report.
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