Agencies
UK advertising set for record-breaking 2021 growth
UK ad spend is expected to grow by almost 25% this year to reach a total of £29.3 billion, says AA/WARC.
Tyrone Stewart
27 October 2021
WARC
Advertising
Brands are missing out on the audio advertising opportunity
US brands are only allocating 8.8% of their media budgets on audio, according to research from WARC and iHeartMedia.
Tyrone Stewart
21 September 2021
Advertising
UK ad spend to experience biggest growth ever this year
UK ad spend is on course to recover the entirety of its 2020 pandemic-fuelled decline, according to AA/WARC
Tyrone Stewart
28 July 2021
Agencies
Over 40% of UK marketing budgets now spent on digital
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
Tyrone Stewart
21 July 2021
General
WARC releases ‘Rethinking Brand for the Rise of Digital Commerce
Warc looks at the drop in brand builiding budgets
Andy Oakes
6 July 2021
Agencies
US advertising spend set to reach $128 billion in 2021
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Michael Feeley
30 March 2021
Technology
Broadcast TV ad spend falls $34bn worldwide as brands back streaming platforms
Advertising spend on broadcast television
Justin Pearse
18 February 2021
Agencies
Ad spend bounce back from Covid-19 impact not immediate predicts Warc report
The global advertising market will
David East
30 November 2020
