A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
Ad spend growth is expected to be recorded at 26.4% for the year, according to the latest Advertising Association/WARC Expenditure Report.
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
UK ad spend is expected to grow by almost 25% this year to reach a total of £29.3 billion, says AA/WARC.
US brands are only allocating 8.8% of their media budgets on audio, according to research from WARC and iHeartMedia.
UK ad spend is on course to recover the entirety of its 2020 pandemic-fuelled decline, according to AA/WARC
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
Warc looks at the drop in brand builiding budgets
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Advertising spend on broadcast television
The global advertising market will
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