Interviews, insight & analysis on digital media & marketing

GumGum expands in Northern Europe and appoints new MD

GumGum, a contextual-first, global digital advertising platform has appointed Frank Sueltmann as Managing Director of Northern Europe. Sueltmann also joins GumGum’s EMEA leadership team.

Sueltmann is a digital marketing and technology expert with 10 years of leadership experience at media agencies and in media sales. At Livewire and Amnet, he launched and established the company’s positioning and client solutions, as well as led growth and change strategies for Nielsen, Yieldlab, and OMD.

As Google officially begins to phase out third-party cookies this month, Sueltmann will focus on expanding GumGum’s mindset-first and cookieless technology throughout northern Europe, with initial emphasis on Germany, the Netherlands, Belgium, and Denmark. He is based out of Hamburg, Germany, and reports to Pete Wallace, GumGum’s General Manager of EMEA.  

Wallace commented: “GumGum is changing the digital advertising landscape with our cookieless ‘Mindset Platform’. We’re helping brands reach consumers in new ways using advanced contextual and attention insights, allowing advertisers to meet consumers at the right moments with impactful creative. It’s an exciting time for GumGum and the industry, and Frank’s leadership will be invaluable as we expand our footprint in the region.”

The Mindset Platform is the industry’s first comprehensive solution that enables brands to align their messaging with consumer mindset during critical moments on the buyer journey. The Mindset Platform combines GumGum’s full creative suite, accredited contextual intelligence solution Verity™, and Playground xyz’s Attention Intelligence Platform to deliver campaigns that drive attention and outcomes, and ultimately boost ROI.

Sueltmann said of his appointment: “It’s an exciting time to join GumGum concurrently with the depreciation of third-party cookies. The Mindset Platform and GumGum’s vision for the future of digital advertising is ushering the industry into a new era that’s based on mindset, not personal data. I couldn’t be more excited to join the team and work with some brilliant minds in pushing forward GumGum’s vision in northern Europe.”