Ezekiel Taiwo is Head of Agency & Ad Sales UK at admoai, the first AdServer and Ad Network purpose-built for Mobility Apps. He previously held positions with Uber Advertising and Deliveroo Media.
Who is your digital hero?
Josh Graff – currently the outgoing Managing Director for EMEA/LATAM and Global VP at LinkedIn.
What have they done to win hero status in your eyes?
When I first stepped into the world of Big Tech, it was a pivotal moment. I was ambitious, but also curious, trying to understand what it really meant to thrive in this space. There’s often pressure to assimilate, to “perform” a version of professionalism that doesn’t always allow space for authenticity. Josh stood out immediately. He led with integrity and heart, and championed authenticity not just as a value on paper, but as a lived, cultural standard. That had a profound impact on me. He showed that you could lead with openness, be unapologetically yourself, and still drive commercial success.
How has their heroism helped drive digital?
Josh helped to redefine what modern, global B2B marketing could look like. Under his leadership, LinkedIn Marketing Solutions became a trusted partner to the world’s biggest brands, not just because of the platform’s scale, but because of how its first-party data could be used thoughtfully to connect with audiences. He pushed boundaries early on, prioritising strategic brand building and human connection in a space that often defaulted to lead gen and vanity metrics. That foresight helped shift how the industry views value and effectiveness in digital.
What are the biggest challenges in digital that need another hero to solve?
Right now, digital marketing is at a tipping point. We’re flooded with tools, platforms, and performance metrics, but starving for meaningful work. We need more heroes who can create space for creativity, nuance, and long-term thinking. The industry needs to value brand, purpose, and emotional resonance as much as it values efficiency and scale. That means championing systems that prioritise strategic storytelling over short-term wins. Unlocking the time, tools, and trust required to do that kind of work, that’s the challenge. And it’s going to take bold leadership to push us there.
What is your most heroic personal achievement in digital so far?
Honestly, getting to this point in my career still feeling excited, energised, and deeply curious, knowing that I’m just getting started, is something I’m proud of. Digital is a fast-moving world; it’s easy to get jaded or burnt out. But I’ve stayed grounded in my values, leaned into work that feels meaningful, and found ways to keep evolving. I’ve also come to realise that simply showing up as myself and succeeding while doing so offers a form of representation for others coming up in the industry. Especially those who don’t always see themselves reflected in leadership. That matters. And if that encourages even one person to own their path more boldly, then I’m doing something right.
