New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Youtube
The Guardian
YouTube is major conduit of fake news, factcheckers say
Platform is not doing enough to tackle spread of falsehoods, claims letter signed by 80 groups.
Business Insider
Google Cloud announced new changes in how salespeople are compensated for working with partners.
Metaverse
Business Insider
Within the last few months Facebook was approved for hundreds of new patents by the US government.
Performance Marketing World
Make the future of work virtually perfect
As we start to get used to hybrid working, how can the metaverse help us and what role should it play?
Amazon
Business Insider
Amazon Web Services is hiring for a project it expects will be “critical” to “Amazon as a whole.”
Business
Marketing Week
GSK elevates marketing’s role with key senior leadership appointments
As part of a shakeup to its senior leadership team, GSK has promoted two of its marketers to the top level of its business in Great Britain and Ireland.
Business Insider
Facebook adds DoorDash cofounder and CEO Tony Xu to its board of directors
Facebook just added Tony Xu to its board of powerful tech players.
Ad Age
Papa John’s promotes Anne Fischer to Chief Marketing and Digital Officer
Fischer, who led development of digital marketing tools at the pizza chain, adds branding, media and innovation to role.
Apps
Marketing Week
McDonald’s launches loyalty scheme that rewards customers with Big Macs
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
Agency
Ad Age
KFC hires Spark Foundry as its US media agency
Wieden+Kennedy had previously handled the account since 2018.
Marketing
Ad Age
Budweiser Canada’s ad with NHL players of color is a ‘gut-wrenching’ hit
The #TapeOutHate campaign was conceived by Anomaly and done in partnership with the Hockey Diversity Alliance.
Retail
The Times
J Sainsbury, JD Sports and Dunelm upgrade profits after strong Christmas
Merry Christmas: it certainly seems to have been for some of the UK’s largest retailers, with a hat-trick of profit upgrades this morning.
Cookies
The Drum
Channel Factory & Comscore bring contextual targeting to YouTube ahead of cookiepocalypse
With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered – and that’s the thesis of a Channel Factory-Comscore deal announced.
CNBC
Facebook drops 36 spots on Glassdoor’s annual Best Places to Work list after a year of PR crises
Facebook parent Meta Platforms dropped 36 spots on Glassdoor’s annual ranking of the best places to work in the U.S., falling from No. 11 to 47 in a year marked by major public relations crises.
Retail Staff Shortages
CNBC
Retailers detail staffing shortages as omicron rages, but investors seeing it as short-term hit
Retail executives presenting at the virtual ICR Conference this week paint a picture of how the Covid omicron variant is denting sales and leaving stores and distribution centers understaffed.
Talent
Business Insider
In the US, established tech firms have witnessed widespread defections by their staff to Web3 rivals.
