New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Privacy
Digiday
IAB Tech Lab – a reluctant peacekeeper in the privacy wars
As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy waters.
Marketing
Digiday
The glory days of quick and easy digital customer acquisition appear to be numbered, thanks to mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.
UK economy
The Times
UK economy back above pre-pandemic levels
Economic output exceeded pre-pandemic levels for the first time in November, fuelled by strong growth in construction before the Omicron variant took hold.
Acquisitions
So Glos
Cheltenham digital marketing agency sold to French competitor
French digital marketing agency, JVWEB, has bought Gloucestershire-based search engine optimisation specialist, Ocere.
