Industry veterans Lee Henshaw and Dino Myers Lamptey have launched a new initiative to stop startups from failing.
The duo say that their motivation is to help startups from going out of business, which most of them do in the first few years. The pair believe that a much better understanding of marketing will help founders to beat the odds and succeed
The course is for three different types of people:
Founders who want to keep their startups alive. The best founders have T-shaped skills, which means a deep knowledge of one thing (the vertical bar of the T) and a general knowledge of many things (the horizontal bar of the T). To be a successful entrepreneur, you need to understand the basic marketing. Without this knowledge, your startup is more likely to fail.
Founder in waiting, ready to take the plunge. The market for your product or service is a jungle. There are things in there that will bite you if they can. Let us protect you by teaching you essential marketing theories like ‘ jobs to be done’ and ‘pricing power’.
People working in marketing at startups who want to be more effective at their job. Chances are that nobody in the company, including you, is trained in basic marketing. After just five weeks of study, you’ll become the most valuable member of the marketing team.
Next Friday morning, the pair are hosting a free online class titled ‘How to Find Your Founder’s Story’ to give potential students a taste of the course.
You can find more details here
