DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are served, protecting brand reputation across Meta’s platforms. In January 2024, DV launched post-bid brand safety and suitability measurement on Meta’s Facebook & Instagram Feeds and Reels. DV classifies content directly above and below the placement of ads – enabling brands to authenticate the content surrounding their promotions. The upcoming pre-screen avoidance solution empowers advertisers to prevent ads from appearing beside content that falls under DV’s Brand Safety Floor and Suitability Tiers in an automated manner, letting brands filter out sensitive content in real-time, before bidding on ad inventory.
Attentive, an AI-powered mobile marketing platform, is elevating its identity solution, Attentive Signal, with the introduction of new features (Enhanced Attentive Tag and Smart Resolution) that improve platform functionality and performance. Industry-leading brands like Steve Madden, GLD Shop, FragranceNet, and SwimOutlet are seeing up to a 20% to 30% revenue lift in abandonment journey messages with the new Attentive Signal features that deliver even richer customer profiles for better personalization across SMS and email. According to a recent study by the IAB, 95% of marketers are expecting signal loss to get worse over the coming years with increased privacy regulation. Attentive Signal is built on the most durable and long lasting ID that people have — their phone number — and uses server-side tagging and smart resolution to help brands learn from their customers over months and across browsers. This enables brands to identify more visitors and create comprehensive profiles, fueling personalization through Attentive AI. The result is an incredibly rich identity graph that connects trillions of customer interactions and 120+ billion message engagements into unified customer profiles used by Attentive AI to drive true 1:1 personalisation, at scale, across SMS and email.
Primis, a leading video discovery platform for global publishers, has announced a new and expanded partnership with VideoElephant, an industry leading content library consisting of millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the future of video discovery, combining Primis’s advanced contextual targeting capabilities together with VideoElephant’s vast library to enhance the content experience for publishers and users. The partnership addresses several industry challenges, including content scarcity, targeting accuracy, and declining user engagement, by delivering new innovative solutions for publishers in the digital space. This collaboration follows new Primis’s developments with premium publishers, including Business Insider, The Independent, and Reach.
Utiq, the European AdTech company with a unique telco-powered first-party identifier, today confirms the addition of home internet connections as a deterministic Network Signal within its industry-leading Authentic Consent Service. Commencing initially in France, the inclusion of WiFi and Fixed Line enabled Network Signals – in addition to the present mobile internet connection – will strengthen the reach, frequency and impression delivery of the Utiq Service to its consented Authentic Audiences. However, an even greater benefit to the digital advertising and marketing ecosystem comes through a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens. This means that Utiq can uniquely support the execution, targeting and measurement of campaigns across multiple devices and channels at scale. Utiq is now operational and available in Germany, France and Spain, with UK and Italy to follow shortly, and is already enabling deterministic, responsible advertising to millions of consented, human audiences. Its Authentic Consent Service empowers brands and publishers to accurately and deterministically address consented audiences through its unique Telco-powered first party identifier. This enables secure and encrypted, scaled addressability, while embracing the very toughest privacy standards.
FOURSOURCE, one of the world’s largest tech-enabled B2B apparel and textile network, has appointed Mangopay, a modular and flexible payment infrastructure provider for marketplaces and platforms, to launch a customised end-to-end solution to allow payments to take place within the platform for the first time. FOURSOURCE is a network of more than 50,000 users across 120 countries, buying and selling apparel, fabric, trims, yarns and home textiles. Thanks to Mangopay’s seamless pay-in, e-wallet and payout technology, buyers and sellers will now be able to make and receive payments from within the trusted environment of the marketplace. By embedding payments within the platform and removing the need for users to make their own money transfer arrangements, the new solution provides enhanced security through e-wallets, an improved user experience and an additional revenue stream for FOURSOURCE. Mangopay supports multiple business models in the platform economy with its modular payment infrastructure. The company, founded in 2013, supports platforms and marketplaces through its programmable e-wallet solution and end-to-end payment infrastructure which covers everything from pay-in to payout and AI-driven fraud prevention solutions.
GumGum, the contextual-first technology leader transforming digital advertising, has unveiled a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics (sports sponsorship measurement) to provide a holistic approach to sports marketing. This joint solution allows brands to deliver relevant ads to extend the value of their sponsorship via surrounding media opportunities, increasing reach, share of voice, and overall effectiveness. Brands can accurately track the impact of their sponsorships before, during, and after live events. It enables advertisers to not only reach audiences at key moments during a sporting event, but extend their engagement beyond the game, offering consumers relevant, engaging content across pre-game analysis, live coverage, and post-game highlights for a more memorable and measurable brand experience. The GumGum Platform combines context, attention, and creative data solutions to provide deep insights that help consumers connect with brands – in this case, outside of the sports stadium.
Liftoff has launched its next-gen machine learning platform, Cortex. By tailoring neural network models to improve campaign effectiveness, Cortex represents a significant step forward in the application of machine learning for advertising technology. Built upon years of innovation, Cortex significantly enhances computing power, enabling greater pattern recognition and processing data at over 10x the capacity of logistic regression models. This increased processing ability allows Cortex to utilize more unique signals from Liftoff’s platform, including the Vungle Monetize SDK and GameRefinery, to deliver more accurate predictions in an increasingly complex environment. Combined, these advances drive more frequent, high-value conversions and more efficient ad spend for advertisers. Cortex has already delivered notable performance improvements in its early stages. On average, ad campaigns have seen a 23% decrease in CPIs, a 21% decrease in CPAs, and a 16% increase in ROAS. Cortex is capable of ingesting, analyzing, and finding patterns within significantly larger and varietal datasets, enabling better decision-making about where and at what cost to submit a bid. Together, Cortex’s data-driven approach empowers advertisers to maximize their return on investment by identifying the most effective channels, audiences, and creative elements.
Kevel, the API-first ad serving company, is formally announcing its partnership with The Home Depot to support its in-house transformation of its retail media network’s, Orange Apron Media Technology. After six years of providing home improvement retail media solutions, Orang Apron Media embarked on a new journey of transformation and innovation. The Orange Apron Media team will rely on Kevel’s Retail Media Cloud™ to power its in-house journey as the company continues to transform and innovate its services. As the home improvement retailer looked to lean further into their competitive edge as a specialty retailer, continuing to innovate their retail media offerings and capabilities for advertisers, they knew flexibility and innovation would be vital. Orange Apron Media turned to Kevel’s flexible, API-based Retail Media CloudTM solution to power its in-house retail media technology. With the addition of Kevel’s Retail Media CloudTM, Orange Apron Media built a differentiated retail media network and added value to its ad products by enabling advertisers to connect with customers closer to the point of purchase. Working closely with the Kevel team to upgrade its in-house retail media technology, the Orange Apron Media team will continue to double down on its goal to provide advertisers with value and performance. Through this collaboration Orange Apron Media and Kevel will continue to seamlessly integrate retail media offerings into its digital strategies, emphasising enhancements to the customer experience across both owned and off-site channels through storytelling and personalisation leveraging unique first-party data.
Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading grocery technology company in North America and the #1 TV streaming platform in the U.S. are providing the massive scale and valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts—and consumers are one step closer to effortless and personalized shopping experiences while watching TV in the comfort of their homes. Instacart and Roku first partnered in 2023 to offer advertisers insights to measure the impact of TV ads on e-commerce purchases. Numerous brands including Josh Cellars have leveraged the Instacart x Roku advertising partnership. This collaboration is showing strong results that demonstrate the power of integrating streaming and shopping, translating advertisers’ media efforts to sales. On average, across multiple advertisers, 52% of streamers who purchased a product they saw advertised on Roku via Instacart were new-to-brand.
Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank. Compound Creativity, a first-of-its-kind study, analysed brands across channels for 13 new creative consistency features, looking at 4,000+ ads from 56 brands across 44 categories, spanning 5 years and representing £3.3 billion in TV ad spend. The study showcases that a new brand metric measured over multiple years, Creative Consistency Score (CCS), is linked to creative quality, brand strength, and brand and business effects. These findings are derived from System1’s Test Your Ad platform, which tests consumers’ emotional responses to advertising to predict short- and long-term brand-building potential, brand effects data from the IPA and YouGov, and business effects reported from the IPA Effectiveness Databank, a robust collection of more than 1,500 awards entries from the last 40 years. Brands that maintain the same creative agency within a 5-year period produce higher creative quality and grow their advertising distinctiveness. To download Compound Creativity, visit system1group.com/compound-creativity-system1-ipa
parcelLab, the premier global retail, e-commerce, and post-purchase customer experience platform, and Metapack, a leader in e-commerce delivery technology, today announced a strategic partnership to deliver comprehensive end-to-end solutions for retailers worldwide. By combining the strengths of both companies, parcelLab and Metapack aim to empower ecommerce with seamless delivery experiences that drive growth and enhance customer satisfaction. This collaboration brings together Metapack’s extensive shipping network of over 350 carriers and 4000 delivery services and best-in-class Delivery Manager, Delivery Options and Metapack Intelligence solutions with parcelLab’s trusted post-purchase experience solution, parcelLab Engage, and returns experience management solution, parcelLab Retain. Combining the strengths of both companies, the partnership provides a comprehensive suite of solutions that streamlines delivery processes, reduces costs, enhances visibility and improves customer satisfaction. parcelLab’s retail clients will have access to Metapack’s vast carrier library, removing the need for costly and complicated carrier onboarding. Metapack customers will benefit from parcelLab’s Engage and Retain product suite, enabling them to create a more personalised and engaging post-purchase journey. As a result, retailers can deliver their end-consumers a seamless and personalised delivery journey, from the initial order placement to the final delivery and throughout the return’s process.
FreedomPay, an innovative leader in Next Level Commerce™ technologies, and Stripe, a financial infrastructure platform for businesses, has announced a partnership that makes it possible for virtually any enterprise to use Stripe for online and in-person payments alongside their existing commerce tools. FreedomPay aggregates hundreds of different point of sale (POS) systems and dozens of payment devices and commerce integrations onto a single platform. Stripe helps businesses process payments online and in person; offers advanced fraud protection powered by machine learning; optimizes authorization requests for issuers to boost revenue; and maintains industry-leading reliability. Stripe powers millions of the world’s leading businesses, including Amazon, BMW, H&M, and Unilever. Together, FreedomPay and Stripe will provide enterprises with flexibility and modularity—the ability to add Stripe to an existing set of commerce tools—without requiring significant development resources. With this partnership, enterprises—including hotels, retailers, and food & beverage providers—can now take advantage of Stripe’s platform, including those that already use FreedomPay. In one place, they’ll be able to manage payments, loyalty programs, customer analytics, and more.
Whalar Group, the global Creator company on a mission to liberate the creative voice with a unique end-to-end Creator ecosystem, has announced the acquisition of management company Sixteenth. This strategic partnership merges the expertise of both Sixteenth and Whalar Talent, combining forces under the name Sixteenth to establish one of the leading global 360° Creator talent management companies. The evolved Sixteenth will champion a purpose-driven approach, unlocking opportunities for Creators and fueling long-term success through meaningful, authentic partnerships with the world’s leading brands. Sixteenth will help build sustainable, Creator-led businesses that allow talent the freedom to grow their platforms, content, and entrepreneurial ventures in a faster and more organized way – letting them focus on what they do best: create and build. To lead this new company, Victoria Bachan, currently President of Whalar Talent, has been appointed President of Sixteenth and will continue to report to James Street, Co-CEO and Co-Founder, of Whalar Group.
Aleph, a leading ecosystem of global digital experts and technology-driven solutions that enables the growth of global digital marketing, has acquired a controlling equity interest in Localpayment, a fast-growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by combining first class digital advertising solutions with seamless local payment capabilities, creating a natural network effect. Aleph will be able to leverage its exclusive relationships with top-tier digital partners such as Amazon, Google, Snapchat, Spotify, TikTok, Uber, and X among others, along with over 26,000+ advertisers, digital native companies and online retailers to rapidly grow its payments solution. With this acquisition, Aleph is set to further enhance its offering and capabilities. Already driving significant revenue for major digital advertising platforms in 130+ emerging and high-growth markets, Aleph, through Localpayment, will now be able to process billions of dollars in payments for its clients. Aleph is now the sole player in both the digital advertising and fintech ecosystems, with the latter projected to grow to $1.4 Trillion in Latam by 2028.
RedTrack, the AI-driven analytics and automation platform for media buyers, has closed a $3.2 million Series A funding round. The round was led by LeadVentures with participation from InstaVC, IronWolfCapital, and angel investor Balazs Gandera. RedTrack’s technology is being used to track 60,000 ad accounts which generate over $2 billion in revenue for over 800 businesses, including ecommerce shops and marketing agencies. The new funds will be used to strengthen the product team, accelerate AI product development, and capitalise on existing inroads into the U.S. market. These improvements will ensure that RedTrack remains an indispensable tool for media buyers globally, particularly in the ecommerce and direct-to-consumer industries. Instead of jumping between analytics trackers and disconnected ad platforms, then trying to track and log all those analytics manually, SME media buyers can track performance, gain deep insights, and automate decisions on RedTrack. Every aspect of RedTrack’s combined analytics and automation platform is designed to let businesses see and measure their ads, from initial awareness-building to performance.
JustEatTakeaway.com (LSE: JET, AMS: TKWY), one of the world’s largest online food delivery marketplaces, has announced a global partnership with Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer. Through the partnership, Just Eat Takeaway.com will launch a retail media offering on the order confirmation page across its portfolio brands’ sites for the first time, tapping Rokt’s AI-powered ecommerce technology and global advertising network to enhance the customer experience and unlock new revenues. Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany and Grubhub in the US along with restaurant and grocery delivery brands in 16 other countries, including the Netherlands, Spain, Canada and Australia, reaching a global audience of more than 82 million active customers. As the company’s first global retail media partner, Rokt will enable endemic and non-endemic advertisers to offer relevant messages to customers on all of Just Eat Takeaway.com’s brand apps and websites.
RingCentral Inc. (NYSE:RNG), a global leader in AI-powered trusted business communications for companies of all sizes, today announced it has received the PAN-India license from the Department of Telecommunications (DoT) to operate across all 22 telecommunications circles in India. As the first cloud provider to deliver fully-compliant Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions for India, RingCentral enables multinational organizations to connect their global offices with India branch offices for seamless communication and collaboration across messaging, video, and phone with Global RingEX Select. RingCentral’s RingCX provides companies with a simple to use, easy to deploy omnichannel contact center solution that delivers seamless, personalized, and high-quality customer experiences. When used together, Global RingEX Select and RingCX enable businesses to deliver exceptional customer service while optimizing workforce collaboration. With the ability to cater to customers in all 22 telecommunications circles in the country, RingCentral is rapidly expanding its footprint to major metropolitan areas to meet customer needs.
Yext, Inc. (NYSE: YEXT), a digital presence platform for multi-location brands, has launched its expanded AI Review Generation solution. This powerful tool enables enterprises to request and manage reviews across more than 80 supported review sites, including Google and Facebook, alongside their own channels. The AI Review Generation feature streamlines the collection, management, and response workflows within a single platform, simplifying the process of building and safeguarding online reputations. Recent data from Yext reveals that 71% of customers consider reviews crucial to their trust in a brand, and 69% expect responses within a week. With generative review responses and automated replies, businesses can quickly manage numerous reviews in just minutes, significantly enhancing customer engagement while reducing the need for large teams. By generating reviews across multiple touchpoints, Yext helps enterprises increase review volume, improve discoverability, elevate star ratings, and foster stronger connections with their customers.
