Australian adtech company Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market.
In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery.
Independent verification becomes available for all OOH campaigns across all digital, static, and programmatic media buys.
Veridooh’s world-first proprietary and patented solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in a single easy-to-use platform.
Zuiver Group is one of the Netherlands’ most forward-thinking media agency groups, with a client focus on efficiency and transparency. Combining media, online marketing, web development and content production, Zuiver offers results-oriented campaign planning for national and regional advertisers in the Netherlands.
This announcement comes at a significant time for the OOH industry, as advertiser demand for independent verification is growing exponentially across the world. According to the latest research from the DPAA, third-party verification is now considered by advertisers in the US to be the most important measurement capability for unlocking growth in OOH.
Veridooh co-founder Mo Moubayed said: “The Netherlands is one of the world’s most advanced OOH markets, and we are thrilled to now be supporting this thriving industry by giving advertisers greater visibility and confidence that their campaigns are delivering as planned.
We couldn’t have found a better partner for this expansion than Zuiver Group. From day one, the team at Zuiver Group really understood the value of independent verification and the speed with which we’ve been able to make this happen is a testament to their commitment to providing a world-class service to their clients. They are leading the way in making OOH in the Netherlands a more sophisticated, data-driven channel.”
Zuiver Group founder Edwin Werkman said: “Veridooh is leading the way with its breakthrough technology that enables outdoor advertising campaigns to be more insightful and accessible, giving our clients even more insight and boosting their confidence in the performance of outdoor advertising campaigns.”
