Omnichannel advertising partner Mediaocean has deepened its collaboration with LiveRamp, integrating RampID into the Flashtalking platform for ad serving and optimisation.
This milestone positions Flashtalking as the first creative ad server to comprehensively implement RampID, enabling advertisers to achieve personalisation and performance at scale without third-party cookies.
Grant Parker, President of Flashtalking by Mediaocean, commented: “Flashtalking has worked with LiveRamp for many years as an identity and activation collaboration provider for advertisers. By embedding RampID within our ad server, we can go even further to deliver personalisation and optimisation at the impression level, alongside deeper measurement capabilities.
“This integration marks a turning point for advertisers navigating a privacy-first digital ecosystem, providing the tools they need to futureproof campaigns, improve targeting accuracy, and enhance creative performance.”
The integration allows advertisers to leverage contextual signals (e.g. location, device, or weather) combined with RampID to deliver relevant creative to LiveRamp’s premier collaboration network, across channels and devices.
“Flashtalking is a leader in ad serving and dynamic creative for advertisers, and with this RampID integration, increases its edge by reducing its dependence on third-party cookies,” said Travis Clinger, Chief Connectivity & Ecosystem Officer, LiveRamp. “By tapping RampID to enable advertisers to deliver relevant, personalized messaging at scale, and leverage LiveRamp’s sustainable authenticated ecosystem, advertisers using Flashtalking can benefit from precision and performance across digital campaigns.”
