Mirakl, a provider of ecommerce software solutions, has acquired Adspert, an adtech company. The acquisition underscores Mirakl’s commitment to enhancing its Retail Media offering, empowering brands and sellers to optimise their advertising impact.
The acquisition will strengthen Mirakl’s leadership in Retail Media—one of the most important and fastest-growing areas in online retail, and underlines its market position as a full-service ecommerce provider. Adspert’s innovative technology enhances Mirakl’s solutions for sellers, enabling them to capitalise on AI-driven Ads Optimisation software and driving accelerated growth across Mirakl-powered platforms and beyond, including marketplaces like Amazon and eBay. More channels will be integrated over time.
Adrien Nussenbaum, co-CEO & cofounder of Mirakl, said: “The acquisition of Adspert marks a significant milestone in our mission to empower brands and sellers with cutting-edge tools that enhance their advertising strategies and optimize eCommerce performance. By integrating Adspert’s AI-driven Ads Optimization software into Mirakl, we are reinforcing our leadership in being the only solution on the market that consolidates the critical technology that global brands and sellers need to be successful.”
Stephanie Richter, CEO of Adspert, commented: “Joining forces with Mirakl is an exciting opportunity for Adspert to bring our AI-driven advertising software to a global stage. Together, we will enable global brands and sellers to reach new levels of success by optimizing their ad investments and increasing visibility across multiple marketplaces. We are proud to contribute to Mirakl’s vision of transforming retail media and look forward to providing our customers with the tools they need to thrive in this evolving eCommerce ecosystem.”
Over the past 12 months, Amazon generated over $50 billion in revenues from advertising activities. To allow retailers to tap into new revenue streams through innovative advertising solutions, Mirakl launched Mirakl Ads, a solution that helps businesses monetise ecommerce traffic across both marketplace and first-party products, delivering more value to advertisers, sellers and publishers. After only one year, more than 20 retailers have chosen to invest in Mirakl Ads as their retail media platform of choice.
This acquisition also marks a major step forward for Mirakl Connect channel management solution, which provides brands and sellers with a comprehensive central hub to drive their online growth globally.
Adspert offers full transparency in campaign performance through advanced analytics, ensuring advertisers have complete visibility into their data, without the limitations of a ‘black box’ approach. AI algorithms automatically and continuously optimise campaigns, helping brands maximise the impact of their advertising budget.
