WPP has officially launched WPP Media, rebranding GroupM as part of a restructure. Mindshare, Wavemaker, and EssenceMediacom will continue to operate as brands under the WPP Media banner. The business is connected to WPP’s wider global agency networks and capabilities through WPP Open – the holding company’s AI-enabled marketing system.
Müller has launched the first campaign for its Bliss product since 2015. The ‘It must be Bliss’ integrated campaign, developed by VCCP, aims to reintroduce the nation to the product. The campaign positions the product as an “everyday luxury” item by humorously replicating ads from luxury brands. VCCP’s Girl&Bear oversaw production and post-production of the campaign assets. The campaign is running across video-on-demand, online video, social, and digital out-of-home. Media planning and buying was led by EssenceMediacom.
Cereal brand Weetabix has launched ‘Weetabix all-stars,’ a campaign designed to inspire the nation to achieve its best. Created by brand activation agency Zeal, the campaign features Sir Mo Farah, Dame Jessica Ennis-Hill, Ade Adepitan MBE, and Leah Williamson OBE, who each share stories of resilience and success to inspire others facing similar challenges. Zeal led the development of the new partnership, delivering the campaign strategy, creative concept, and in-store activations. PR and social are handled by Frank, with media planning and buying by Mindshare. Strategic and concept development was supported by Weetabix’s above-the-line agency BBH. The launch is supported by a cross-platform media plan, including a Mail Metro Media partnership managed by Mindshare, retailer activations across Tesco, ASDA, Sainsbury’s, Morrisons and Waitrose, and social content on Instagram, TikTok and Facebook.
Immediate – the publisher behind brands including Radio Times, BBC Top Gear, BBC Gardeners’ World, and more – has launched ‘Elevate your plate,’ a multi-platform campaign in partnership with Florette. Running across Good Food’s digital, social and print platforms, the campaign is designed to show how fresh, simple ingredients can transform everyday dishes. The campaign will feature recipes, serving suggestions, and tips on how to make the most of fresh ingredients. The campaign was developed by Carat and Immediate’s content studio, Imagine, who led the creative strategy, production, and execution.
M+C Saatchi Sport & Entertainment has announced the strategic acquisition of Middle East-based marketing, communication, and commercial business DUNE | 23. Founded by Jamie Hosie and Lloyd McMillan in 2023, DUNE | 23 is a sport and entertainment marketing and commercial agency in the Middle East that has worked with clients including Emirates Dubai 7s, Mubadala Abu Dhabi Open, SailGP, Zeekr, Elrow Music Festival, Nada Dair, and BRED by Hypebeast.
