Weetabix appoints Uncovered as social agency
Weetabix has appointed Uncovered as social agency of record following a competitive pitch managed by AAR. The remit covers both the Weetabix and Alpen brands across organic and paid social activity.
Uncovered will develop social campaigns for the brands, including evolving Weetabix’s “Have you had yours?” platform and supporting Alpen’s “The grown-up thing to do” campaign.
IMA acquires South African agency VF!
IMA has acquired a majority stake in South African shopper marketing agency VF! as part of its expansion in retail marketing. The acquisition forms part of the Activation and Experience division within Smollan Group.
VF! will continue to operate under founder and chief executive Scott Adcock, with its team relocating to IMA’s Cape Town office. The acquisition adds shopper marketing, retail design and in-store activation capabilities to IMA’s international offering.
CTI Digital launches private AI platform
Manchester-based CTI Digital has developed a private sovereign AI platform designed to give organisations greater control over AI deployment, infrastructure and data. The platform is hosted by sister company Nublue.
The agency said the platform combines private AI infrastructure, self-hosted models and dedicated hosting environments to support organisations seeking alternatives to third-party AI services. The investment expands CTI Digital’s consulting and AI implementation capabilities alongside Nublue’s infrastructure services.
Gain Theory research highlights creative measurement gap
Gain Theory has published research suggesting many senior marketers remain unable to demonstrate the commercial impact of creative work despite expressing confidence in its effectiveness. The study surveyed 115 marketing leaders from Fortune 500 companies.
The research found that while 81% of respondents viewed creative and media as equally important, only 36% measured them with the same level of rigour. Nearly half said they lacked sufficient evidence to justify creative budgets to finance teams, while 62% acknowledged investing in media to support creative work whose business impact was not fully understood.
Fujifilm appoints Digital Natives for social strategy
Fujifilm UK has appointed Digital Natives to lead its social media strategy following a competitive pitch. The appointment followed introductions made through Ingenuity Group.
The agency will launch Fujifilm’s TikTok presence and develop a creator-focused social strategy aimed at younger audiences, alongside community initiatives and ongoing social channel management.
Fussy launches first TV campaign
Refillable deodorant brand Fussy has launched its first television advertising campaign, backed by Sky Media through the Sky Zero Footprint Fund.
The campaign, titled Don’t Be a Tosser, was created by independent creative agency 10 Days and promotes refillable deodorants as an alternative to single-use plastic products. The campaign is supported by wider social media and out-of-home advertising activity.
The Standard partners with Lancôme on skincare launch
The Standard has partnered with Lancôme to support the UK launch of the Absolue Longevity MD skincare range, developed with biotechnology company Timeline.
The campaign was planned by Publicis UK and includes print, digital, newsletter and digital out-of-home advertising, together with a launch event at Selfridges featuring editorial contributors from The Standard.
