Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
RETAIL MEDIA
ADNews – 7th July 2026
IAB: Retail media investment grows but buyers asking ‘hard’ questions
Retail and commerce media investment is growing in Australia but entering a new phase of maturity, with buyers demanding better measurement as they increase spend, according to IAB Australia’s Retail and Commerce Media State of the Nation 2026 report.
CTV
The Media Leader, John Moulding, 6th July
Almost 5% of inventory sold as CTV is not on a television set, study claims
Nearly 5% of inventory sold as CTV is incorrectly labelled, according to a study by 51 Degrees, which analysed 11m OpenRTB ad impressions with a relevant device-type ad signal over one week in May.
EUROPEAN MARKETPLACE
Performance Marketing World – Bethany Lee, 7th July 2026 (also in Advanced Television, Retail Technology Innovation Hub)
European media giants launch sovereign advertising marketplace
Fighting closed ecosystems, the new marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.
STREAMING
Advanced Television – 7th July 2026
Research: Poor streaming UX can erode loyalty
Research from CTAM, the entertainment and technology marketing organisation, and Hub Entertainment Research, the insights agency, tracking how people choose and consume content, reveals the streaming industry’s hidden retention challenge.
AGENCIES
Digiday – Sam Bradley, 7th July 2026
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Major advertisers marshal increasingly large hosts of influencers to support their marketing goals. But many lack the necessary internal scaffolding to connect creators with campaign briefs quickly enough to make that scale count.
AI
BBC – Osmond Chia, 7th July 2026
Samsung profits jump 1,800% as AI chip sales soar
South Korean technology giant Samsung Electronics says it expects to post a 19-fold jump in its profits, driven by global demand for artificial intelligence (AI) memory chips.
ExchangeWire – Reporters, 7th July 2026
Fifty Launches AI Audience Interface for Brands
Built within Fifty’s platform, the new AI-powered interface is informed by each brand’s unique ‘Tribes’, a proprietary audience layer built from Fifty’s modelled behavioural dataset, allowing marketers to ask their audiences questions and receive instant, detailed answers that reflect how those audiences would think and respond.
