Cadbury has unveiled ‘All Heroes, No Zeros,’ a new integrated campaign and brand platform for the Cadbury Heroes, created by global creative agency of record VCCP. ‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The campaign leads with a series of high impact OOH, including Piccadilly Lights, and celebrates the best of the best ‘groups’ across culture, music, history and sport by reimagining them as Heroes chocolates. In addition to OOH, the campaign is running across BVOD and radio in the UK. Media planning and buying was led by Publicis Media UK. Supporting activity across organic social and eCRM was led by Elvis.
Ford has launched ‘Getaway Car,’ a new creator-led, social-first campaign for its Capri model, developed with global social media agency Born Social. The pan-European push aims to build cultural momentum for the brand, positioning it as a car for a new generation and extending its ‘summer of mischief’ narrative. The campaign positions the Ford Capri as the ultimate “getaway service” – a playful antidote to awkward social moments – while strengthening Ford’s European brand relevance through creator-led storytelling. It is designed to drive awareness and desirability of the Capri in new markets, build sustained visibility through creator-led amplification, and ensure the Capri is seen by young millennial audiences as aspirational and playful. Talent casting was central to the campaign. Born Social leaned on its network of existing Capri ambassadors alongside new creators chosen for their mischief, relatability and cultural relevance. The campaign will run across Instagram, TikTok, YouTube, Ford’s owned channels and the creators’ own social feeds, spanning the UK, France, Germany, Italy and Spain.
Royal Mail, in partnership with ITV, True North and the7stars, is launching its first ever ad-funded TV series, ‘Be Your Own Boss.’ The five-part series offers business advice to small enterprises, with the first episode to debut on ITV1, ITVX, STV and STV player on Sunday 19 October at 1.15pm. Hosted by Holly Tucker MBE, Founder of Holly & Co – which has a long running partnership with Royal Mail – and NotOnTheHighStreet, the series follows Holly as she brings her wealth of experience to creative founders who are at a crossroads with their business.
Formula E, the world’s first all-electric motorsport,has appointed M+C Saatchi Sport & Entertainment to lead its global brand and corporate communications, following a competitive pitch process. The engagement covers corporate, sustainability and cultural communications across global markets, with a focus on the UK and US, working alongside Formula E’s local agency network in regional race markets. M+C Saatchi Sport & Entertainment is tasked with supercharging awareness and saliency for the brand, while helping to democratise motorsport by winning over both existing fans and new, younger audiences through cultural connection. Activity will begin immediately in the run-up to Formula E’s 13th season, its biggest yet, with 18 races confirmed on the calendar.
Rightmove, the UK’s largest property platform, is marking its 25th birthday with a bold, social-first campaign. Created in partnership with Rightmove’s in-house social team and retained social agency Uncovered, the campaign is designed to spark conversation and celebrate 25 years of helping people find homes worth talking about. The campaign taps into the viral “Is it cake?” trend, featuring everyday household items from sofas to doorknobs, being sliced into and bitten to reveal they’re actually cake. Over ten creators contributed to the campaign, including five influencers who received bespoke cakes inspired by their own homes, sharing their ‘Rightmove vs. Now’ journeys to highlight how the platform has helped shape their property stories. Hero content is being shared across TikTok, Instagram and Facebook, supported by a roundup of 25 homes that have gone viral over the years, a nod to the platform’s legacy of sparking national conversations around extraordinary properties.
Sensodyne has launched a campaign in partnership with Jamie Oliver. ‘Sensitivity Stories,’ developed with Grey London, aims to increase tooth sensitivity condition awareness and brand saliency. In the campaign, Jamie Oliver discusses his experience of teeth sensitivity and how the condition once stopped him from fully enjoying the food he loves to cook and eat. He is joined by dentist Anita Sandhu. The campaign is running across digital, social, and PR channels.
Transport for London (TfL) has launched a campaign, ‘Act Like a Friend,’ developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers to safely intervene when they witness hate crime, sexual harassment or offences on the network, while reinforcing the message that criminal behaviour has serious consequences. The campaign will run until 24 November across cinema, digital, social and out-of-home channels.
The UK Retail Investment Campaign, announced by the Chancellor as part of the Leeds Reforms, has selected M+C Saatchi, alongside the7stars, to lead the creative and media delivery of the campaign. The nationwide campaign, which is due to launch at the start of next year, will raise awareness of the importance of investing for people’s financial wellbeing and the value it brings to the economy. The campaign will run across multiple years and encourage those who can, to become investors. It will focus on raising awareness of the benefits of investment, with the aim of making it more inclusive.
Channel 4 has announced a collaboration with Cancer Research UK on an Observational documentary, ‘Cancer Detectives: Finding the Cures.’ The three x 60-minute series, produced by Dragonfly North (part of Banijay UK), and brokered by WPP’s EssenceMediacom. The series will be promoted from late November across Channel 4’s Facebook, Instagram and streaming platforms. Cancer Research UK will support with a fully integrated multi-channel campaign to extend reach and engagement. The three self-contained documentary films aim to deepen public understanding of research into cancer, drive participation, and connect new audiences to Cancer Research UK through purpose-led storytelling.
AMS, one of the UK’s longest-standing independent media agencies, has announced a significant brand evolution as it celebrates 50 years of independence. The milestone marks the launch of a refreshed vision, new company values, and a redesigned website that positions AMS as “The Home of Independent Thinking.” The transformation reflects the agency’s unwavering commitment to client success, free from the constraints of holding company structures. As a true independent, AMS has always prioritised direct client relationships, with no external stakeholders to dilute that focus. The newly launched website at amsgroup.co.uk showcases real client stories, the agency’s values in action, and introduces the team behind media solutions that deliver measurable impact. The redesign respects AMS’s enduring heritage while signalling an exciting future for the independent agency sector.
Full-service communications agency, krow Group, has announced the launch of its latest TV advertisement with international humanitarian organisation, Médecins Sans Frontieres’ (MSF) supporting their larger Winter Campaign, a key fundraising period. Launching with the TV ad ‘The Life Saving Moment’, the campaign aims to drive urgent donations in the fight to save lives around the world, in areas overwhelmed by conflict, natural disasters and epidemics. The film features Dr Jennifer Hulse, an emergency doctor who has worked in MSF projects around the world, emphasising the need to be able to respond rapidly to emergencies globally is critical to saving lives. The film demonstrates MSF’s ability to provide emergency medical support with speed, including maternity care, containing outbreaks, and performing vital surgeries, is only achievable if they have the help from public donations.
Capital City College has announced the official opening of Mosaic@Soho, a creative hub designed to support advertising agencies and brand storytellers. The hub provides production facilities for content creation, client activations, screenings, and immersive brand experiences. And 95% of every booking gets reinvested back into student education – supporting bursaries, training, and practical industry access.
Change robe provider Dryrobe® has appointed Kinase as its digital marketing partner following a competitive pitch. The UK based brand is the innovator of the Dryrobe® Advance, the world’s best changing robe. The world-changing product started off as a familiar sight around car parks in the UK’s best surf spots and has since grown to be seen on the backs of the best athletes from all over the world. Dryrobe® appointed Kinase to develop its digital brand building and grow sales both domestically and internationally. Kinase will handle all PPC and Paid Social advertising. Central to the brief will be a data-driven, full funnel approach to encourage prospective customers to buy what are essential pieces of kit for all outdoor sports and activities, whether you are enjoying leisure time or competing at the highest level. Kinase will handle paid search and social activity across all international markets.
Social agency GH05T today announces the launch of GH05Twriter, a next-generation AI tool designed to help brands manage online communities at scale while maintaining authenticity. As brands face an increasing volume of interactions across social media and review platforms, maintaining a consistent and authentic tone of voice has become a major challenge. Current automation tools often deliver generic responses that risk diluting a brand’s personality and undermining customer trust. GH05Twriter addresses this gap by combining AI efficiency with human insight to produce responses that are accurate, nuanced and fully aligned with each brand’s unique tone of voice.
Hydration brand Liquid I.V. has launched a content series filmed inside a custom-built sauna. ‘The Hot Seat,’ developed and produced by VaynerMedia, the series is hosted by Em Wallbank. The debut episode welcomes former England Lionesses captain, Jill Scott, followed by appearances from rapper and creator, Big Zuu and former Love Island star, Chloe Burrows.
Danforth Group, the parent company of Danforth Care Homes, Cromwell Care, and Adore Care Homes, has signed a three-year contract with Wolfendento lead the digital marketing strategy across its entire portfolio. The partnership will harness Wolfenden’s expertise across SEO, Digital PR, Paid Media, and Data & Analytics to grow awareness, connect with communities, and ultimately increase both resident enquiries and recruitment across the group’s UK-wide homes.
Glass Atlas, a newly formed digital agency uniting four established brands – Space 48, Bring Digital, Brave the Skies, and This is Digital – has officially launched as a single, integrated agency. The move consolidates the expertise of more than 180 specialists from what was previously the Dark Matter Commerce group under one brand and proposition. The launch sees Jon Woodall taking the role of CEO of Glass Atlas. Hannah Eames is appointed CFO, with Justin Young moving into his new role as Chief Commercial Officer. Andy Mitchell will oversee the agency’s marketing services as Managing Partner, Performance Marketing. He will work alongside Demie Loizou, who also steps into his new role as Managing Partner. Overseeing Glass Atlas’s commerce technology offering is Jake Smith, who takes the role of Managing Director, Commerce Technology. He is joined by Glass Atlas’s new Commercial Director for Commerce Technology, Stephen Kenealy, and Tom Robertshaw, who has been appointed as Innovation Director.
Performance marketing agency Journey Further has acquired influencer marketing agency Saulderson Media. The acquisition ads capabilities in influencer activation, brand partnerships, and social reach to Journey Further’s existing performance marketing, marketing science, and performance content services.
