BetVictor celebrates the simple pleasures with new campaign
BVGroup’s flagship brand, BetVictor, has launched a new brand campaign, “For All Your Favourite Things”, celebrating the uncomplicated thrill of sport and betting, and reinforcing the brand’s role as a trusted companion for fans.
Created by Barn Door Studios and set to authentic visuals of sporting events, the campaign features a rewrite of the classic song “My Favourite Things” from The Sound of Music. The campaign launches during this weekend’s biggest Premier League games, airing alongside standout fixtures including Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media activity, led by Bountiful Cow, represents BetVictor’s largest AV investment to date. A new partnership with Sky will see the brand integrated into premium live sport, on-demand entertainment, YouTube channels and targeted digital placements via Sky Advance.
The plan also includes a data-led SVOD and BVOD strategy spanning ITVX, Channel 4, Prime Video and Netflix, alongside digital and social platforms. Using Bountiful Cow’s Connect planning platform, the agency has built and activated bespoke audiences of sports fans to ensure BetVictor appears in the right place at the right time.
Müller celebrates yogurt-eating rituals with campaign by VCCP Blue
Dairy brand, Müller, has unveiled ‘You Know How You Like It’, a new campaign by creative agency of record VCCP, which celebrates the individual – and sometimes unusual – ways of eating a Müller Corner.
‘You Know How You Like It’ positions Müller Corner as a champion of individuality, spotlighting how the variety of unique eating rituals offered by Müller’s iconic split pot design maximise both taste and satisfaction.
‘You Know How You Like It’ will run across the UK with 20” films directed by Tom George, known for BBC’s BAFTA-winning comedy ‘This Country’, through VCCP’s Girl&Bear Studios.
Backdropped by KC & The Sunshine Band’s iconic ‘That’s The Way (I Like It)’, the films lean into that nostalgic joy, celebrating the joyful commitment to eating a Müller Corner in whatever way brings maximum taste and satisfaction – reinforcing Müller Corner as a champion of individuality. The creatives who conceived the campaign were Sophia Johnson and Sophie Szilady.
The integrated campaign spans TV, online video, social, OOH and in store. Media planning and buying was led by EssenceMediacom, focusing on high impact channels and sites. The campaign runs from today until November.
Studio Graphene expands into Ireland through Tribe Digital integration
Studio Graphene, a digital product studio, is expanding into Ireland and broadening its service offering by integrating design and brand agency Tribe Digital into its business.
Headquartered in London with studios in Delhi, Lisbon, and Geneva, Studio Graphene’s 100-person team designs and creates digital products. It specialises in building AI-native products for ambitious companies operating at scale.
Building on the Tribe integration, Studio Graphene will expand its reach into the Irish market for the first time, as well as bolstering its offering by blending its product engineering expertise with Tribe’s specialism in user experience and design.
Tribe’s founder, Eoin McKenna, will take on a lead role within Studio Graphene, helping Tribe’s existing customers to access their new, broader set of capabilities (cloud, DevOps, custom software and AI-led digital products) while maintaining their existing, trusted relationships.
The Collective takes ‘Yog Squad’ to cinema
Premium yoghurt brand The Collective, has launched a 6-month family-friendly cinema partnership with DIVE (sister agency to Pearl & Dean), to promote Suckies, its yoghurt pouches for children. The deal, negotiated by Bountiful Cow, will see their on-pack “Yog Squad” brought to life on the big screen at Showcase Cinemas’ totally tots screenings – specially designed for pre-school cinema-goers.
The partnership marks the brand’s first foray into AV as it turns to character-led storytelling on the big screen. The bespoke 30” trailer, developed by DIVE, features characters including Daisy the Dog, Caleb the Cat and Sunny the Squirrel travelling to the cinema together, linking directly to the in-cinema experience.
Hosted at Showcase Cinemas, the totally tots screenings are designed to introduce younger audiences to the big screen in a relaxed, family-friendly environment, making it a natural fit for brands looking to engage families in an immersive setting. The partnership also includes in-cinema distribution, with Suckies sampled across all Showcase sites, creating a link between brand, experience and product at the point of consumption.
Cinema sits at the centre of a broader campaign spanning out-of-home and social media. Also planned and bought by Bountiful Cow and created by Joint. Also new to the media plan this spring is influencer activity, handled by TSA.
21six Group launches
21six Group has launched as a new global holding company, bringing together a collective of strategic, creative, production and productivity businesses under one structure. Each company can work independently or as part of a unified offer, depending on client needs.
21six Group will be led by CEO Rick Ankers, who also co-founded 21six Agency. Rick is an experienced entrepreneur who has scaled and exited a number of businesses, most notably Platform Media, which was acquired by PodXGroup in 2024. The Group brings together a portfolio of specialist companies that currently includes 21six Agency, Format, House of Creative, Rare Content, Something About Us and Velvet Badger, with further expansion planned. The businesses span multiple sectors, from sport, entertainment and media to fashion, healthcare and logistics, and cover everything from brand strategy and content creation through to production and workflow systems.
The Group operates internationally, with a footprint across London, Stockholm, Dubai,, South Africa, Los Angeles and Singapore, supporting clients across Europe, MENA, Asia and North America.
Personnel Checks appoints Hendrix Rose PR to drive UK growth
Lancashire-based background screening firm Personnel Checks has appointed Hendrix Rose PR to support its next phase of growth, as tighter regulation and changing hiring practices increase demand for pre-employment screening.
Part of PC Group, the Blackburn-headquartered business has engaged the Manchester PR agency to raise its profile among SMEs and larger employers, while strengthening its position in conversations around safer hiring, compliance and workforce risk.
Serving more than 30,000 organisations, Personnel Checks is now looking to accelerate growth beyond its referral base and expand into larger, more complex client accounts.
Hendrix Rose PR will deliver a PR strategy focused on raising national visibility, building authority in compliance-led hiring and supporting growth through media relations, thought leadership and campaign activity. The partnership will deliver a coordinated programme of campaigns, media relations, corporate profiling and sector-led storytelling aimed at driving brand awareness, digital performance and growth.
ICO launches largest child online privacy campaign
The Information Commissioner’s Office (ICO) has launched its largest public awareness campaign to date, aimed at helping parents support children to make safer choices online. The campaign, Switched on to privacy, is backed by new research showing that 75% of parents are concerned their children are not making safe decisions online.
Macclesfield-based human-centred design agency Nexer Digital, which has worked with the ICO as its digital delivery partner since 2025, designed and built the campaign’s online hub. The platform has been created to engage parents of primary school-aged children with accessible, easy-to-use tools and guidance.
The project began in December 2025 and was delivered in two phases. An initial mobile-first prototype was tested with parents and carers before being refined and developed into a live service within the ICO’s existing website infrastructure.
The hub, developed on the ICO’s existing Umbraco platform, has been built to WCAG 2.2 Level AA accessibility standards and integrates with existing features such as Welsh language translation and site search, while maintaining a distinct campaign identity.
Nexer Digital will continue to support and optimise the campaign through its ongoing partnership with the ICO, ensuring the platform develops in line with user needs and campaign performance. The campaign hub is available at: ico.org.uk/SwitchedOn
AMS Media expands partnership with Golden Acre Foods
AMS Media is delighted to expand its partnership with Golden Acre Foods, taking on strategy, media planning and buying for Hungry Boar meat snacks as the brand enters a major new phase of growth.
AMS Media has been appointed to support Hungry Boar following a significant increase in Tesco distribution. From April, the brand will introduce a new multipack format into the chilled snacking aisle, sitting alongside established category brands, while continuing its existing presence with clipstrip placements in over 2,500 Tesco stores.
AMS Media’s remit is to develop and deliver a retail-focused media strategy designed to drive awareness, consideration and incremental sales in Tesco. The campaign will use targeted programmatic distribution via digital, social & DOOH to influence shoppers ahead of store visits, reinforce in-store discovery and convert increased visibility into purchase.
The expanded brief reflects the strength of the existing relationship between AMS Media and Golden Acre Foods, and the agency’s expertise in delivering media strategies that connect brand storytelling with commercial retail outcomes.
Spark expands Localisation service
Spark, the strategic global creative production agency, is expanding its Localisation and Translation Service, balancing the use of advanced embedded AI with human expertise, to close the growing ‘complexity gap’ between brands’ content strategy requirements and delivery across multiple channels globally.
The growing global language services market is now estimated to be worth between $75bn and $94bn and as demand for content across different channels, formats and timelines increases, so does the pressure on brands to deliver campaigns in multiple markets. One campaign can now span digital, social, CRM, product, web, retail media, packaging, and OOH delivering over 100 assets, in over 50 countries.
Research shows an increase in demand for content from organisations, with nearly a quarter of marketing teams creating 10,000 to 100,000 assets annually and workflows involving between 51 and 200 people to create, review, approve and deliver each piece of content.
Spark’s expanded offering follows recently successful campaigns with Netflix, Microsoft and Xbox, delivering simultaneous campaigns and handling complex content adaptation through its teams across Europe, America and Asia.
Born UGgly wins LHV Bank remit
Following a competitive pitch, independent creative agency Born Ugly has been appointed by LHV Bank, securing a three-year partnership to develop the financial institution’s brand platform and deliver integrated campaigns for its savings-focused retail bank.
With offices in Leeds, Manchester and London, LHV Bank has experienced strong growth in its second full year since launch across both retail and business services, doubling deposits and loans in 2025 As a part of this next phase, the bank is looking to sharpen its brand positioning and build a platform capable of driving long-term differentiation in a competitive retail bank environment.
The partnership reflects a shared ambition to move beyond traditional brand building and into work that connects strategy with execution. LHV Bank was seeking a partner that could not only define a compelling brand platform, but also bring it to life through impactful, scalable campaigns. Born Ugly’s integrated approach positions the agency to deliver exactly that, ensuring the platform translates seamlessly into creative that resonates in-market.
Škoda and Dentsu Creative introduce ‘Non Driver Assist’
Škoda, in collaboration with Dentsu Creative, has launched Non Driver Assist, a programme designed to support licensed drivers who have stopped driving due to fear.
For many, driving represents independence and freedom. But for millions, it is also a crippling source of anxiety. In Poland alone, an estimated 2.5 million licensed drivers have stopped getting behind the wheel. In a country where 40% have no alternative to car travel, not driving means social exclusion, including lost jobs, missed appointments and severed connections.
Non Driver Assist is the first feature designed for people who don’t drive, setting a new standard for what car ownership should include. It offers a structured programme that helps drivers overcome emotional barriers and rebuild confidence, with sessions tailored across three levels depending on experience.
Developed in partnership with the Škoda Auto Driving School, Non Driver Assist combines psychological support with practical driving training, delivered by certified instructors and psychologists in controlled environments. Participants train in Škoda vehicles equipped with advanced driver assistance programmes, designed to increase control and reduce stress in real-world conditions.
Jungle Creations duo resurface with AI-powered social agency, Restless
The founder and the former CEO of Jungle Creations have launched a social agency for an AI world that helps brands grow and scale by automating audience intelligence to drive more personalised content strategies.
Restless is the brainchild of Jamie Bolding, founder of Jungle Creations, Nat Poulter, former co-CEO at Jungle Creations and, more recently, VP Digital, Commercial at BBC Studios, Jamie Vaughan, the entrepreneur behind automotive and luxury content agencies Ralle and 303, and most recently Managing Director of global digital agency Signifly, and Devina Seth, Director of Brand Partnerships at BBC Studios and formerly VP Media at VICE.
In Restless, Bolding takes on the role of Executive Chairman, Poulter is CEO, Vaughan is Managing Director and Seth becomes Chief Client Officer. The agency is fueled by Antenna, proprietary AI software, that maps audiences across the internet to build rich, evidence-backed profiles of current and future customers that both elevates and accelerates creative strategy, uncovering the meaningful truth that talks directly to audiences.
Antenna aggregates vast quantities of brand and public data to build synthetic personas, the understanding of which will underpin a brand’s social strategy, driving everything from creative discovery and briefing through to ad copy and media buying. This allows brands to create personalised content at scale, that not only reaches the right audience but also connects with them on an emotional level.
The agency has already signed a number of clients including natural beauty brand Cowshed, luxury leather goods brand Rapport, and premium car marketplace, Off Market Cars.
Fantastic by Yorkshire food destination Blacker Hall Farm
Leeds-based marketing consultancy, Fantastic Media, has been appointed by Blacker Hall Farm, the Yorkshire artisan food, dining and events destination, to deliver a comprehensive strategic review of the business along with ongoing promotional activity and a new e-commerce website.
Having completed Fantastic’s flagship ‘INSIGHT’ business strategy programme, Blacker Hall Farm is now rolling out a refreshed brand built around a simple but powerful belief: quality isn’t claimed, it’s experienced.
With the strategic groundwork in place, the agency is developing and executing a comprehensive marketing plan to reach new and existing audiences, alongside a new e-commerce website that will serve as a dedicated hub for information and online shopping.
The partnership adds to a strong period of growth for Fantastic Media. Blacker Hall Farm joins a roster of clients including Stockton Group, Paddle UK, Fluid IT and Salocin Group, as the agency closed 2025 having surpassed £2m in revenue, beginning its twentieth year on a high.
