AMS Media to launch mobility brand Humfree
AMS Media Group has been appointed as the media agency for new mobility scooter brand Humfree after a competitive pitch process. The agency are leading the full media strategy and planning for the brand’s UK launch in April, 2026.
The launch campaign will include TV, digital, paid search, paid social and press advertising, designed to generate strong brand awareness while driving brochure requests and high-quality leads for the direct sales team.
The campaign will support Humfree’s proposition as a “champion of possibility”, positioning portable scooters as a means of enjoying freedom of mobility for people who would benefit from “a little bit of help”.
Creative has been developed by independent agency Ideas + Outcomes and the campaign is scheduled to launch nationwide in April 2026, running on an always-on basis..
Scoop appointed PR partner for Maki & Ramen
Manchester brand communications agency Scoop has been appointed as PR and influencer partner for Maki & Ramen’s Northern Quarter restaurant, further strengthening its portfolio of hospitality clients. Scoop will lead on establishing the site as a standout destination within one of the city’s most vibrant neighbourhoods.
At the heart of the campaign is Omotenashi (おもてなし), the Japanese philosophy of selfless, wholehearted hospitality. Scoop’s integrated approach will bring this concept to life through a simple but powerful restaurant mechanic, where selected diners will have their bill completely covered at random, with no strings attached.
Designed to drive long term loyalty rather than short term footfall spikes, the campaign will look to increase covers, press coverage and a development of a loyal, returning customer base. The campaign launched in March, with activity rolling out across media, influencer and community channels to create concentrated awareness in the Northern Quarter and beyond.
Mongoose appointed global sponsorship and partnership agency for British Equestrian
Global full-service sports, entertainment and lifestyle agency Mongoose has been appointed as the sponsorship and partnership agency for British Equestrian, the national federation for horse sports and activity in the UK.
Mongoose will conduct a strategic review of British Equestrian’s existing sponsorship landscape and help commercialise one of the nation’s most decorated sports.
Working across British Equestrian and its member bodies, Mongoose will be responsible for developing a robust and sustainable partnership model, including the creation of narrative-led rights packages and the valuation of commercial assets.
The objective is to support long-term financial stability while enhancing the sport’s relevance to non-traditional audiences and commercial partners. The remit also includes repositioning equestrian not as a sport striving for equality, but as one that already embodies it, structurally, visually and culturally.
Hookflash wins UK CRO brief for Nodor Group
Digital optimisation agency Hookflash has won the conversion rate optimisation (CRO) account, for Nodor Group, owner of Winmau dartboards and Red Dragon Darts, in the UK following a pitch.
Hookflash has been appointed to optimise the company’s ecommerce approach and increase value from its website. Central to the brief is a data-led CRO and experimentation approach, with a particular focus on scaling its D2C ecommerce offering.
At the end of last year, Nodor won investment from mid-market private equity company Inflexion and is now entering a new phase of growth. MNC Club, the consultant to challenger brands, advised Nodor on the pitch.
Grey London spotlights ‘shared challenges’ for Helly Hansen
Helly Hansen has unveiled the latest chapter of its ‘Shared Challenges’ platform, with a new campaign by Grey London that celebrates the emotional bonds forged through overcoming nature’s toughest moments together.
Building on the brand’s mission to make professional grade gear to help people stay and feel alive in nature, the campaign leans into Helly Hansen’s distinctive equity – the idea that while its gear keeps you alive in the harshest conditions, it also makes you feel alive along the way.
At the heart of the outdoor campaign is a 30 second craft film, supported by 15 and 6 second cutdowns, alongside a print asset that captures the raw, unpredictable reality of life in extreme environments. Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike, led by an experienced professional mountain guide.
Further chapters of the campaign will follow in the form of 15 and 6 second films, extending the platform into new environments. Running globally across digital, social, VOD and print throughout spring and summer, the mountain focused creative launches on the 15 April, followed by sailing content on the 4 May.
The campaign was created in partnership with Field Productions.
Cherish PR appointed by Berkley Care Group following competitive pitch process
Cherish PR, part of The Wilful Group, has been appointed by Berkley Care Group as its retained PR partner following a competitive pitch process.
The appointment will see Cherish PR deliver a fully integrated communications programme, spanning press office, strategic media relations, and creative campaign development, as Berkley continues to strengthen its position as a leader in luxury, later-life care. Cherish PR will focus on building brand visibility in national and lifestyle media, supporting recruitment and employer brand and driving awareness among prospective residents and their families.
The partnership will also see the launch of a series of creative campaigns designed to bring Berkley’s distinctive approach to care to life, positioning the brand beyond the traditional care sector and into broader conversations around design, wellbeing and later-life living.
Industry veterans launch Search Theory
Two industry veterans have teamed up to launch a new Digital Marketing Agency set to put exploration at the heart of their approach to strategy. Search Theory, founded by David Vernon and Sara Kavanagh, has been founded to meet growing demand from brands seeking deeper strategic partnerships and measurable performance across a wide range of digital channels.
Concerned with the rise of business models that offer pre-packaged and AI-stuffed approaches to search, the duo has set out to create an agency to take search back to its roots of rigorous curiosity and exploration to understand how search truly works, without losing the collaborative edge that brands really want and need to achieve results in their industry.
The agency offers services including SEO, Paid Media, Digital PR and Digital Marketing, with the aim to add additional channels as the company scales.
David Vernon, co-founder of Search Theory, said: “We want to build an agency where clients give us a mission, and we go out and explore it properly. No templates, no guesswork, no AI fluff, just solid strategy informed by real data and backed by real people.”
Mr. Porky appoints Bray Leino as lead creative and media agency
Mr. Porky, the number one brand in pork scratchings, has appointed creative communications agency Bray Leino as its lead creative and media agency, following a two-way competitive pitch.
Bray Leino will now partner with Mr. Porky on creative and media planning, with a brief focused on driving rate of sale among non-rejectors by stealing share from the wider savoury snacking category. The work will aim to nudge those already partial to scratchings towards buying more frequently, by unlocking additional savoury occasions where only a pork scratching will do.
The activity will target a broad savoury snacking audience, with a particular focus on men aged 44 and under. Bray Leino previously worked with Mr. Porky on a successful darts sponsorship activity in 2024 – the largest ever marketing campaign for the category.
M+C Saatchi Talent Group launches M+C Saatchi Studios
M+C Saatchi Talent Group has launched M+C Saatchi Studios, a new podcast and content incubator focused on developing original IP with its roster of talent.
The offering has been created to support talent in shaping and testing new ideas over time, with a focus on building formats with long-term potential. The studio will initially focus on podcasts, working with talent to develop concepts from the ground up, refine them through production, and explore routes to market as ideas take shape.
By bringing together access to studio space with established relationships across production and monetisation, the offering is designed to give talent a more structured way to develop and test original formats, while retaining a focus on quality and long-term value. The studio has partnered with a leading London facility to support production, and its existing relationships across production and monetisation will enable it to test and refine concepts as they develop.
M+C Saatchi Studios is led by Emily Rees Jones, Director and Head of Studios, working closely with agents across the Talent Group. The studio’s early development slate includes a new show hosted by Josie Gibson, exploring stories of the paranormal.
8 Million Stories targets 100% growth following investment in proprietary AI platform ‘Codex’
Independent digital agency 8 Million Stories has announced a strategic roadmap to double its global billings over the next five years.
The news follows a landmark 2025, which saw the agency secure four major international accounts, considerable current growth, five industry awards, and its 13th consecutive year of double-digit growth.
Central to this expansion is the investment in Codex, a proprietary AI-powered performance platform. As search behaviour shifts from traditional queries to AI-led discovery, Codex enables global brands to master Generative Engine Optimisation (GEO), ensuring visibility within AI platforms like ChatGPT, Perplexity, and Google Gemini.
Founded on the principle that content must drive measurable commercial impact, 8 Million Stories identified an early gap between brand storytelling and technical performance. The development of Codex gives 8 Million Stories a distinct advantage in delivering actionable performance insights across over 46 languages, as brands adapt to an AI-driven, publisher-everywhere ecosystem.
With a new HQ in Edinburgh’s UNESCO World Heritage site and a presence in 50+ markets, 8 Million Stories
has grown almost exclusively through word-of-mouth and high-level client referrals. This trust-based model has allowed the agency to scale complex, multi-market accounts for a growing blue-chip roster including General Mills, BBC World Service, BBC Studios, Tesco Insurance and Money Services, Michelin, and Royal London.
Renault partners with Avantgarde for the showcase of Renault 5 Turbo 3E at Future Stores
Brand experience agency, Avantgarde, has announced its partnership with automotive brand, Renault, to unveil its latest lineup at Future Stores this Saturday 18th April, including the new Renault Turbo 3E.
The event follows highly successful activations in 2025 and is AVANTGARDE’s third collaboration with Renault. This year’s edition comes as part of a broader Renault campaign to drive sales of its latest EV models, including Renault 5 Turbo 3E.
maison renault, or ‘House of Renault’, will display a lineup of the manufacturer’s latest four electric vehicles, with R5 Turbo 3E the star of the show. The 555 hp car is a limited edition with only 1,980 being made, in homage to the year the famous model was first launched. Twingo, Renault 4, and Renault 5 E-Tech electric will feature alongside it.
Held at Future Stores on Oxford Street, the event features in-store and complimentary experiences across nine days. An initial private viewing will take place on the first day for customers and media. Featuring retro arcade machines, a racing simulator, iconic Renault memorabilia and merchandise, and car-model-themed smoothie bar, customers will experience the world of Renault in a new way.
Creative and media agency Publicis London and MG-OMD are managing media output, key visuals, and social channel communications.
esure returns to the screens for the first time in over a decade
Insurance provider, esure, returns to the spotlight as it reveals a bold new advertising campaign, ‘Calm down, deer’, created by creative agency Guy & Co, with media planning and buying by VCCP Media.
The new campaign reimagines esure’s historic brand campaign, ‘Calm Down, Dear’, for today’s audiences, with the introduction of Dave O’ Deer, a lovable, animated character. Dave embodies the anxieties UK drivers and home owners can go through when faced with those dreaded panic moments when you might need to turn to your insurer, which are dispelled by the understanding and reassuring voice of esure – Lorraine Kelly. The campaign brings to life the brand’s promise: ‘Be sure with esure’, highlighting esure as the antidote to insurance customers’ anxiety and uncertainty.
The campaign launches with high-impact media placements across some of the UK’s biggest cultural moments, including Coronation Street and Gogglebox, supported by a significant VOD rollout. Launch weekend will include roadblocks across C4 and ITVx to drive impact and visibility in support of TV. The campaign will continue to roll out in the coming months through audio across linear radio, podcasts and music streaming.
This unmissable presence will be further amplified through high-impact digital out-of-home, including large-format sites, strategically positioned in key geographic hotspots to reach high-value audiences at scale.
FOX Advertising unveils new brand strategy with Sibling Rivalry
FOX Advertising recently launched a new brand platform and visual identity created in partnership with creative company Sibling Rivalry.
Centered on the strategic positioning and tagline “Turn Passion into Performance,” the rebrand unites FOX’s powerful verticals: FOX Sports, FOX News, FOX Entertainment, Tubi and streaming content platform FOX One, into a single, portfolio narrative for advertisers.
In an increasingly fragmented media landscape, the new FOX Advertising brand has been designed to clearly articulate what sets FOX apart: its deeply engaged, hyper‑passionate audiences across live and streaming environments, and the ability to translate that fandom into real, measurable outcomes for partners.
Developed through an extensive strategic engagement with Sibling Rivalry, the new platform provides a robust, cohesive narrative that shows how powerful the FOX brands are together and reflects FOX Advertising’s commitment to deliver real outcomes for brands.
Following the internal launch, FOX is rolling out the FOX Advertising brand across a wide range of touchpoints. The new positioning and identity will anchor FOX’s Upfront communications and stage environment and will appear across trade and B2B marketing, sales materials, digital channels, and client communications.
