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59A opens London sculpture garden turning marketing data into public art

59A has opened a permanent Sculpture Garden, unveiling five large-scale installations that transform real-world economic, behavioural and geographic datasets into geometric fine art.

The garden, which launched on Thursday, 9th July, is billed as an attempt to break down the barriers between mathematics and artistic expression and to challenge the idea that technology is confined to strings of code or raw binary.

Each of the five monuments maps a genuine dataset into a structured physical form. Among them is a multi-quadrant installation analysing the competitive landscape and retail footprint of California’s leading credit unions, including Golden 1 and SchoolsFirst, which together represent more than four million members. Another translates the 2023 US Census Bureau permit data tracking over 125,000 new home builds across California’s metropolitan hubs into a hollowed-out ring flanked by four cascading spheres.

A third piece, an eye-like structure of the oculus, iris, and pupil set within a square frame, visualises digital engagement behaviour and product interest across Meta platforms, drawing on data from an estimated 253 million American adults. A fourth charts a decade of average home prices (2014–2024) across all 58 counties of California, rendered as a halved sphere floating above a scooped base.

The collection’s centrepiece, described by the studio as its grand finale, physically embodies 59A’s proprietary algorithmic bidding engine. The installation of five shapes over two interlocking halves represents a network fusing tens of millions of datapoints from 26 datasets across eight thematic categories, spanning macroeconomics, marketing and consumer behaviour.

“We look at data and see an endless ocean of potential,” said Adam Ray, Founder of 59A. “Our task is to uncover the underlying patterns, finding the beautiful simplicity hidden inside raw complexity.”

The Sculpture Garden is the latest chapter in 59A’s history of experimental tech storytelling, following its 2022 Art Gallery Takeover, the 2024 Machine Ambassador to the United Nations message framework, and its forthcoming 2026 illustrated children’s book and animated short film, The Story of the Invisible Machine.

Following the launch, the garden will operate as a fully open public community space, with technology enthusiasts and art lovers alike invited to experience the collection first-hand. Further details are available via 59Asculpturegarden@59a.co.uk.