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Industry’s trust working group to review public trust in advertising at Oct 6 summit

New Credos research to provide latest data on public trust and favourability towards advertising.

The Advertising Association’s Trust Working Group, chaired by the IPA and ISBA Director Generals, Paul Bainsfair and Phil Smith, will hold a half-day summit for the industry on October 6 to review the latest research on UK public trust of advertising, the progress on its Trust Action Plan and the next steps for system change in the industry as it tackles the decline of trust in advertising.

The Summit will include new research from UK advertising’s thinktank, Credos, revisiting the work it delivered in January 2019 which served as a catalyst for the development of the Trust Action Plan. The Credos team will be joined by speakers including the Advertising Associations’ President Keith Weed and Chair Philippa Brown, as well as the Advertising Standards Authority CEO Guy Parker, Nat West CMO, Margaret Jobling, Walkers Snacks Marketing Director, Fernando Kahane, Boots VP Marketing Director Helen Jeremiah, Kantar’s Head of Creative Excellence, Lynne Deason.

The Summit will take place in-person at the Curzon Soho and also be streamed online for attendees wishing to take part in this essential update to the activities of the Trust Working Group, which have continued during the pandemic. Anyone wishing to attend can register for a place here.

Stephen Woodford, Chief Executive, Advertising Association, said: “As we build back better from the impact of the pandemic on our industry, this is a critical moment for us to take stock on where the public is at with the work of our industry, the levers we can pull to rebuild trust and favourability and the opportunities this will bring to all advertising professionals wishing to create great work that fulfils the economic and social responsibilities of advertising. I am very excited at the prospect of seeing a line-up of great speakers in one room together along with fellow professionals in the audience and joining us online. We have much to share and much planned for the coming months when it comes to delivering on our Trust Action Plan.”