Pinterest has extended its partnership with data collaboration platform LiveRamp to provide advertisers with better access to customers on the social media platform around the world.
The partnership enables marketers to utilise RampID, LiveRamp’s people-based identifier, to reach audiences on Pinterest in markets including the US, Canada, Mexico, Argentia, Brazil, Australia, New Zealand and Japan, as well as select European markets.
“We’re excited to continue building on the momentum of our privacy-centric data collaboration with LiveRamp. We’re now enabling even more marketers around the world to activate on Pinterest without compromising on control or privacy,” said Bill Watkins, Chief Revenue Officer at Pinterest. “Global marketers can build better campaigns with LiveRamp and Pinterest today. They can also build campaigns with the confidence that this partnership is sustainable beyond third-party cookie deprecation and other ecosystem shifts.”
“In this evolving macroeconomic climate, every dollar marketers spend must be addressable and measurable, and we’re excited to offer marketers across the world the ability to seamlessly leverage RampID enabling better campaigns,” said Travis Clinger, SVP, Activations & Addressability, LiveRamp. “By building on identity that can power better data collaboration in the future, marketers can begin building enduring brand and business value.”
Earlier this year, Pinterest and LiveRamp linked up to use clean room technology to improve measurement across brands, publishers, retailers and data owners
*LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
