Interviews, insight & analysis on digital media & marketing

Trinity Lunch: Meet the Sponsors – Kevin Sewell of Adyoulike

With NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Kevin Sewell, Commercial Director of ADYOULIKE

New Digital Age: What are the big priorities for ADYOULIKE this year?

Kevin Sewell: Helping create a more sustainable, healthier web across Europe! Showcasing the OpenWeb suite of products to European publishers. 

What are the biggest issues your customers are facing at the moment?

The loss of the 3rd party. Responsible investment.

Are your customers/partners prepared for the ‘cookieless’ marketing era?

Not as much as they could be. Which is why they should talk to us about growing their first-party data offering! 

Are there any lingering after-effects of the pandemic still influencing your marketplace?

The recession will affect our industry. Lack of VC will see growth based tech companies struggle and more consolidation. 

Are there any other noteworthy trends in your marketplace right now?

Big focus from brands on DEI and responsible investment.

From a personal perspective, is advertising getting better or worse?

Mixed.

OpenWeb help publishers gain independence from traditional social media by fueling millions of high-quality conversations across thousands of communities. Since our acquisition, ADYOULIKE is the European and specialist advertising arm of OpenWeb.

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