National Grid has reappointed M+C Saatchi Group UK as its UK creative agency of record, following a four-way competitive pitch against VCCP, mFuse and MediaWorks. The three-year contract will see the agency lead integrated communications across strategy, creative, social, PR and influencer marketing. The brief centres on building broad public support for the grid upgrades critical to delivering the UK’s net zero targets, while deepening engagement in communities where developments are taking place. Initial campaign activity will launch in summer 2025.
Creative production agency Transmission has unveiled a debut TV campaign for the UK’s fastest-growing bottom care brand Wype. Wype, which won TV Star 2025 in May – a joint initiative with All Response Media and Transmission to introduce ambitious brands to TV advertising through winning a fully-funded TV campaign. The campaign introduces Wype’s cleansing gel to a mass audience, positioning the brand as the modern evolution of traditional toilet paper. Running nationwide from 1st September, the ads will reach millions of households across 60 TV stations.
Coats, the skincare brand designed for young skin, is launching in the UK with a bold new creative platform, ‘0% hype, 100% effective’, developed with M+C Saatchi Talk. The new campaign challenges the beauty industry’s hype culture with a satirical fake product – Jellyfish Sting Serum – to highlight the damaging skincare trends targeting young audiences. Social-first content of the fake product is being seeded with trusted creators, including Natalie O’Neill, in the spaces where hype spreads fastest.
Sofology has revealed its new brand platform, ‘so fussy? Sofology.’ with a new creative campaign developed by TBWA\MCR. The multi-channel campaign is underpinned by the audience insight that Sofology’s customers buy for want, not need. The film, titled New Pet, sees a grandmother and granddaughter visit a pet shop in the search of the perfect coloured guinea pig, sifting through colours like “bronzed beaver” and “potent caramel.” This fussy mantra will go beyond the new films, including internal and wider external comms. The film launches across TV, BVOD, YouTube, Meta, Pinterest, digital display, organic social and PR from 1st September 2025, with 30”, 15”, 10” and 6” executions.
Paramount International Advertising and E.ON Next have unveiled a powerful new branded content partnership fronted by British astronaut Tim Peake (Secrets of Our Universe with Tim Peake). Launching on Monday 1st September Off Peak with Tim Peake is a cross-platform campaign designed to inspire viewers to embrace smarter energy habits. Each 5-7 minute episode – Earth, Ocean and Atmosphere – invites the audience to consider the natural world as a blueprint for energy efficiency, demonstrating how ecosystems store, transfer, and regenerate power with purpose. The branded content partnership is the result of collaboration between Paramount International Advertising, E.ON Next and media agency Mediaplus UK. Sky Media initiated the client relationship.
Accenture (NYSE: ACN) has acquired MomentumABM, a growth consultancy headquartered in the UK. Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem — from customer growth strategy development and operating model design to capability building and program execution. MomentumABM’s capabilities will help Accenture Song better serve enterprise clients seeking to reinvent their approach through integrated customer-centric growth strategies, connected sales and service models, and AI-powered personalization.
Travel specialist media agency Forward has launched a new creative production division. Integrating the new bureau with its established data and insights and media strategy business sees Forward – part of lastminute.com – become the only end-to-end operator of its kind in the travel industry. The new Forward team comprises creatives, digital and video producers and a visual storyteller, supplemented with an external network of filmmakers and video editors. They will work closely with the company’s Insights and Media Strategy divisions so that creative development is informed by robust data and audience understanding.
One of the UK’s leading online pharmacies, Oushk Pharmacy, has appointed Manchester and London-based PR Agency One to handle its consumer PR and social media content strategy. The strategy aims to build national recognition, establish Hira Hussain as a thought leader in healthcare, and promote Oushk’s strongly patient-centred approach to weight loss and personalised care. The brief also includes content strategy and creation for TikTok and Instagram. All PR and content creation activity will be underpinned by robust compliance playbooks, ensuring all content meets UK advertising standards and industry regulations.
The British Red Cross has partnered with multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), to produce a new original digital content series, ‘Closer to Home’. The campaign aims to address the challenge of audience desensitisation to crisis headlines. The three 30-second films will premiere across YouTube today, with supporting assets created for the British Red Cross’s global and regional Instagram and TikTok channels. Each of the three hero films will focus on a specific crisis, such as an earthquake, flood, or conflict, highlighting an individual’s personal story to bring the reality of the situation closer to home for the viewer.
Artificial Intelligence (AI) is delivering ROI for Ecommerce marketers across the UK – but fears remain that the technology will take their job, a new study has found. No Brainer’s 2025 Ecommerce Trends Report has revealed that the industry is fully embracing AI and machine learning. After a hesitant start, AI is now predicted to be the biggest digital marketing trend for Ecommerce brands, with almost three-quarters (73%) planning to increase spending on AI tools by up to 50%. The report, which has been officially launched by search-driven content agency No Brainer, uncovers secrets, hopes and fears from C-suite to senior marketing managers.
Samsung Electronics promotes its latest AI-enabled innovations and vision through a new global campaign, “SmartThings meets AI Home.” Cheil worked on the global campaign, including the lead main film, in close partnership with Samsung. The full 360-degree campaign by Cheil will roll out globally, encompassing various types of assets and touch points such as global TVC, Samsung’s owned channels, and landmark screens including Piccadilly Circus and Times Square.
Comedian, creator and star of Taskmaster, Alex Horne, and his band, The Horne Section, have teamed up with Waitrose to release a new single, “Check Your Chicken”. Through the song (and accompanying music video!) Alex and Waitrose are spotlighting that 100% of Waitrose own brand fresh, frozen, and ingredient chicken will meet the Better Chicken Commitment’s higher animal welfare standards. The campaign, devised by Wonderhood Studios, will also run on OOH, DOOH, Print and Audio. ‘Check Your Chicken’ is also supported by online, social, in store, CRM and media and influencer content.
Evergreen Garden Care, home to some of the world’s most recognisable garden care brands, has appointed global challenger network VCCP as its integrated agency of record following a competitive three-way pitch process managed by Booster Consulting. VCCP will deliver integrated brand platforms designed to scale internationally across Evergreen’s portfolio, which includes Miracle-Gro, Levington, Tomorite, Roundup, Weedol, Patio Magic! and Clear.
