Interviews, insight & analysis on digital media & marketing

ASOS partners with VaynerMedia in brand building push

Online fashion brand ASOS has chosen VaynerMedia as its strategic media agency as it focuses on brand building and a ‘full funnel’ marketing approach in 2024.

VaynerMedia will have a broad remit that predominantly covers global media strategy and execution. The relationship will be led out of London but supported via offices across their global footprint with a focus on North America.

Dan Elton, Senior Customer Director, ASOS, said: “Partnering with VaynerMedia is an exciting and positive step that we are taking in a wider brand building drive. During the pitch process it was the deep understanding of their whole team as practitioners that stood out for us.”

Ed Turner, Vice President, Media, VaynerMedia EMEA, added: “We’re absolutely thrilled to start working with ASOS. From the start of the process we felt like our social at the centre, consumer up, full service model was perfectly aligned with what ASOS were looking for. I can’t wait to support them on their growth plans in 2024 and beyond.

“Our approach focuses on ARB; Attention, Relevance and Business Results. With proprietary tools and processes we reveal what is actually capturing consumer attention, not just ‘potential reach’ and is able to secure ‘underpriced attention’ for clients. Ultimately, we focus on what’s going to drive business impact, not just vanity media metrics.”

This news is the latest in a series of brands that have appointed VaynerMedia EMEA including Bose, Meta, ASDA and E.ON.