Interviews, insight & analysis on digital media & marketing

Innovation Leaders podcast: Sarah Salter, Head of Applied Innovation, Wavemaker

Innovation is perhaps one of the most commonly-used words in our industry. But what does it really mean in an industry based on, and fuelled by, tecnical innovation?

In a new podcast series, Innovation Leaders, we’re sitting down with heads of innovation at agencies and brands to find out.

To launch the series, we met with Sarah Salter, Head of Applied Innovation, Wavemaker to discuss why an agency needs a Head of Innovation role in tne first place, what it means to clients, and what the demonstrable, tangible results are for brands like L’Oréal and Audible.


More posts from ->

Related articles


Patrick Collister: AI. The genie’s out

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to


My Digital Hero: Alys Donnelly, Head of Programmatic, Kinetic

Alys Donnelly is Head of Programmatic at Kinetic. She currently leads the programmatic business and commercial operations at the WPP-owned agency, having previously held roles at WPP’s Xaxis and GroupM, as well as at Google. We asked who her digital hero is.