MediaCom UK is today announcing the appointment of Dave Wallace as Head of Consumer Apps, to help clients better understand how applications fit within their digital strategy and create campaigns that help drive traffic to customer apps across all platforms.
Wallace has over 25 years of experience in technology and media, having founded digital marketing agency Mirum, where his focus was developing digital strategies for clients including HSBC, Nokia, Unilever and Nestle. He was also the founder of HeathWallace in 2001, which worked to develop the most effective online customer experiences for brands.
In his new role at MediaCom, Wallace will be responsible for working with clients to bring focus and broaden their knowledge and understanding of mobile particularly consumer apps on smartphones. He will be a central resource across all clients, but initially, with a focus on the Sky, Tesco and Chase accounts.
Wallace will work alongside the Technology, Ecommerce, Social and Google Practice divisions to further cement MediCom’s digital expertise, reporting directly to Chief Digital Officer Richard Davies.
Dave Wallace, Head of Consumer Apps at MediaCom UK said: “Mobile dominates the digital landscape, so it’s important that we continue to show an understanding of how apps fit within our client’s digital strategy. They play an increasingly important role in customer acquisition, servicing, relationship management and commerce and, increasingly, media is being used to drive traffic to apps through paid, social, search, print or TV – so getting this right is key. I look forward to bringing my expertise to our clients and continuing our push to make our digital expertise best practice across the industry.”
Richard Davies, Chief Digital Officer at MediaCom UK said: “Dave brings a wealth of digital experience that will be invaluable to us, our people and our clients. He has everything we need to continue MediaCom’s vision of seeing the bigger picture, helping us to improve customer journeys, make better use of rich first-party data and improve client’s chances of winning with their customers on home screens. Dave will help us create world-leading digital experiences for our clients and their customers, and we’re thrilled to see how he will shape and deliver our mission.”
