Interviews, insight & analysis on digital media & marketing

NDA Agency News: A week in agencyland 13/11/20

Each week, NDA will be rounding up news in agencyland, from new campaigns to partnerships and collaborations. 

Starcom has announced the launch of a new campaign ‘Nuts About Christmas’ for KP Nuts in partnership with Bauer Media.

The campaign is a multi-channel partnership celebrating the things the KP Nuts audience are ‘nuts about’ this Christmas. The campaign will involve various on-air radio promotions which will run across Bauer Media’s radio stations and shows; including Magic Radio, Absolute 80s and Absolute Breakfast, and will reward the audience with unique prizes from KP Nuts.

The campaign will be amplified across print featuring in Bauer Media’s Grazia, Closer and heat magazines, as well as via Magic Radio, Absolute Radio and Grazia’s online platforms, plus across Magic’s social media; offering the competition prize on Facebook.

Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition ‘The Power of Sausage Roll’ festive crisps. The push was developed in partnership with creative agency ELVIS, which was appointed by PepsiCo in 2019.

Last year, influencer and Sausage Roll hero LadBaby called out Mariah Carey’s role in Walkers’ Christmas campaign, and said he wanted the gig, so this year Walkers has got him on board to launch limited edition ‘The Power of Sausage Roll’ flavour festive crisps, with 5p from every pack going to the Trussell Trust, a charity aiming to end hunger and poverty in the UK (adding to the £1 million worth of support the brand pledged earlier in the year).

To support the launch, Walkers has partnered with ELVIS to create “A Sausage CaRoll”, a campaign aiming to make the brand unmissable in the run-up to the festive period and get people buying ‘The Power of Sausage Roll’ festive crisps to help raise money for the Trussell Trust.

dentsu international has committed to become a Net Zero emissions business by 2030. The commitment includes a new science-based target[1] to reduce absolute carbon emissions by 46% and offset all unavoidable emissions through certified greenhouse gas removal projects by 2030.

The Net Zero target builds on the significant reductions in carbon emissions already achieved by dentsu international. In July the company announced it had hit its carbon reduction target one year early, reducing emissions per full time employee by 43% since 2015. This significant cut in emissions was enabled in part by dentsu international’s switch to 100% renewable electricity across its operations worldwide, announced earlier this month, a first among the global big-six advertising holding companies.

Branding and innovation agency, Brand Potential, and structural and sustainable design consultancy, Touch, have launched a joint insight and innovation venture – HALO. The joint venture will identify, create and deliver sustainable pack and product innovation for brands.

While both agencies continue to work independently, HALO is a collaboration that combines the skillsets of both teams. HALO will provide innovation at pace, with the process moving from collecting insight through ideation to conception in only eight weeks.

Electronics brand Braun Audio has enlisted the support of creative agency The Wild to launch its new LE speaker range and enhance its brand reputation through social.   Taking control of all social platforms including Instagram and Facebook for six months, The Wild will be working to drive awareness at scale of the products and re-educate consumers on the brand’s rich history of audio innovation through a combination of influencer, paid social and creative work.

M&C Saatchi is partnering with client O2 as it reaches the final stage of its recently launched Open House programme.

In line with its commitment to creating a fair and equal landscape for all, the telecoms giant is collaborating with the creative agency to help select up to 15 candidates who will take up positions or placements at M&C Saatchi. The individuals will be chosen following a pitch process at the final stage of Open House, a free eight-week virtual training course open toabsolutely anyone who wants to learn more about a career in communications.

For the first time since 1968, Pringles is changing its famously untouched logo for the month of November. This is in celebration of its new one-year charitable partnership with Movember

Mr. P, the iconic face of Pringles, will be taking part in the month-long challenge by shaving off his moustache. The makeover, brought to life by global socially-led creative agency We Are Social, was unveiled on 30 October across Pringles’ UK Instagram, Facebook and Twitter channels through a series of still and animated assets, and Stories content.

2Y3X, the growth acceleration programme with a five-year track record of doubling participating companies’ revenue, is launching in the Middle East and North Africa.

United Kingdom-based 2Y3X has signed an agreement with LINK Advisory, the UAE-based management consultancy, to deliver the 2Y3X® Programme throughout the Middle East region and North Africa (MENA). The programme launches with two tiers, one for rapid rebound planning and execution over ninety days, the other a two-year programme designed to rapidly scale participating companies.

Yorkshire-based agency Venture Forge is repositioning itself as a global marketplace specialist to reflect its expertise and success in helping brands grow their sales across online marketplaces. It has also bolstered its senior team to support expansion plans.

Having launched in April 2018 as an ecommerce agency, Venture Forge has built a portfolio of high-growth e-commerce clients working with brands such as Nicole Farhi, Wolsey and 4Beauty Group.  The change in proposition comes off the back of a record year with clients reporting a 450% growth in revenue and 21 new clients added to the agencies roster. Marketplace platforms have already been a successful area for the agency and will now be the primary focus.