Interviews, insight & analysis on digital media & marketing

Adform delivers global programmatic DOOH with VIOOH partnership expansion

Media buying platform Adform has extended its partnership with digital out-of-home (DOOH) marketplace VIOOH.

The strategic alliance sees Adform’s DSP integrate with VIOOH’s global inventory, growing on the access to EMEA inventory that already exists for Adform clients. Now, clients can scale performance across their DOOH media buys in North America, LATAM, and APAC.

The pair point to the programmatic DOOH opportunity around this year’s sporting events, including the Euros and Olympics, and how the partnership will enable advertisers to reach “receptive audiences with contextual, meaningful, and dynamic campaigns,” with “advanced targeting, metrics, and real-time reporting.”

“Having been a long-time partner in EMEA, we know the game-changing results that VIOOH’s inventory drives for advertisers,” said Vicky Foster, VP Global Commercial Partnerships at Adform. “That’s why we’re excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most.”

Frances McCann, Global Director of DSP Partnerships at VIOOH, added: “At VIOOH, we strive to remain at the forefront of the evolving programmatic DOOH landscape and we’re pleased to extend our partnership with Adform which helps us to stay on track to deliver this goal. prDOOH is becoming a key component in every media plan and we want advertisers across the globe to benefit from campaigns fuelled by data-rich, on-the-go, high-quality inventory to efficiently target diverse audiences.”

*Adform is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA