Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results. Kicking off with an in-depth analysis into which factors have the greatest effect upon users’ engagement with editorial and attention dedicated to advertising, the partnership will look to create actionable insights to ensure the long-term sustainability for the open web.
The Independent Agency Awards is launching to recognise and celebrate the entrepreneurial spirit, creativity and freedom of independent agencies. The Awards, launched by the Alliance of Independent Agencies and backed by world-leading innovators, Google, alongside ISBA and The Marketing Society, strive to recognise the outstanding work developed and delivered by agencies who are firmly in the driving seat of the work they do. Winning agencies will win their ‘Wings’ – a trophy representing their freedom. Crucially, every person on the winning team will receive individual recognition for their contribution to the work. The awards include 15 categories that span the many disciplines and skills across the independent agency landscape – so every dynamic independent agency will find a category that feels right to them, from PR to advertising, social media to brand experience, and so on. All categories will be judged on Strategy, Execution and Effectiveness. In addition to these categories, special Freedom Awards will also champion other benefits of being independent.
The PHA Group has announced its appointment by Floward to manage its PR strategy in the UK. The PHA Group, has been tasked with supporting Floward’s mission to become the go-to online destination for unique and luxurious gifts. Malek A. Khatib, UK Marketing Manager at Floward commented: “We are excited to be working with The PHA Group who will be supporting our launch into London and our long-term mission to become a key online destination for luxury gifts in the UK.”
Atlantic 57 is relaunching as Long Dash, a creative consultancy that brings a journalistic approach to every touch point along the brand journey. The bold new name and brand identity alludes to Long Dash’s journalistic roots and its aim to help companies achieve both short-term disruption and long-term endurance. The new positioning will be reflected in the full suite of creative and consulting capabilities that serve the entire brand experience, from brand strategy to editorial, creative, design, digital product, and marketing.
Moleskine has announced the launch of their new website with a beautiful front-end chapter which frames and enhances the rich story and essence of Moleskine and its iconic and legendary notebook. It was designed by MullenLowe Profero who captured the brand vision and created a smooth, engaging and modern navigation and user experience. The website was built on the Salesforce Commerce platform and with a solid fulfilment system by OSF.
Nationwide Building Society’s latest campaign, ‘Lessons From The Game’ launches today across the UK. The integrated campaign, created by VCCP, will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with The FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. The campaign highlights Nationwide’s partnership with The FA Respect Programme and with the Euros Football tournament only a matter of weeks away, the campaign aims to highlight the importance of encouraging respectful behaviour, both on and off the pitch and the significant impact it can have. Aligning with Nationwide’s brand ambitions to discuss societal messages both powerfully and authentically, the campaign utilises real stories from real people.
After nearly a decade in house, Lily Thistlewood has swapped Very.co.uk to launch her own Liverpool based, Paid Media Agency; Reform the Fold. Reform expects to be the performance driven, brand building, go-to paid media agency for Food and Fashion brands across the whole of the UK, and hopes to bring a bit of personality to a jargon heavy discipline. Reform is being invested in by Sedge Beswick, owner of Influencer Agency of the Year, Seen Connects and Captivate Group, an independent, Shoreditch based marketing group. Joining Captivate Group last year, Lily has worked closely with Seen Connects, to lead and build the Paid Media offering at scale before beginning the journey of launching her own paid-media agency.
