Deutsche Telekom has launched No Excuses, a new campaign with Saatchi & Saatchi featuring an AI Chat Bot that sits in WhatsApp. The work is designed to tackle the thing that gets in the way of plans more than anything else – excuses.
Building on the brand’s ’Summer of Joy’ platform, The Summer to Remember campaign will use AI technology to engage young people in group chats on their phones. The No Excuses bot is a WhatsApp assistant that can be added to any WhatsApp group. It also offers group members the chance to win tickets to some of Europe’s biggest festivals including Melt, Rolling Loud Europe and Lollapalooza.
Franki Goodwin, CCO, Saatchi & Saatchi, “This summer we’re doing everything we can to deliver incredible real-world experiences for young Telekom customers across Europe. That means we’re putting on events, giving away free festival tickets and savagely roasting them in multiple languages in front of their friends. We’re just doing what has to be done so that they can make the best memories of their lives.”
An additional immersive AI tool, which will allow users to relive collective summer memories, will launch at a later stage of the campaign. The campaign will also run across social and online with a range of international and local content creators promoting both AI tools across Deutsche Telekom’s European markets.
Also involved in the campaign were The 5GS, Ozmose and We Are Era
The No Excuses bot can be downloaded here.
