Programmatic curation-as-a-service specialist Multilocal has appointed Rachel Powney to the newly created role of Vice President of Marketing. With 20 years of experience in the ad-tech industry, Powney is set to lead Multilocal’s strategic positioning and consolidate its standing as a global authority in audience curation.
Powney will focus on transforming Multilocal’s strategic positioning on a global scale. Her immediate priorities will be to develop a comprehensive marketing strategy and brand repositioning that align with the company’s commercial and product goals for 2024 and beyond. Her efforts will be instrumental in onboarding and expanding Multilocal’s customer base, including SSPs, DSPs, publishers, DMPs, Agencies and advertisers.
“Rachel’s addition to our team marks a pivotal moment in our development,” said Multilocal CEO James Leaver. “Her extensive experience in scaling ad-tech companies globally, coupled with her strategic vision, is precisely what we need to advance to the next stage. We are thrilled to welcome her to the leadership team and confident that her expertise will significantly enhance our efforts to grow and expand our customer base in new and existing markets.”
Commenting on her appointment, Powney said, “Multilocal has achieved remarkable success to date, making this an exciting time to join the company. The team has done an incredible job in establishing Multilocal as the pioneer of audience and media curation. I am eager to further develop the brand and its messaging as we continue to innovate our products and services to support key players across the advertising and ad-tech ecosystem.”
Before joining Multilocal, Powney provided strategic marketing consultancy to several ad-tech startups. Her previous roles include VP of Marketing and Communications at Unruly, and Global VP of Marketing and Communications at Dugout, a digital media company owned by the world’s biggest football clubs. Additionally, she has held positions at Verizon Media and supply-side platform OpenX. Powney is also a mentor in Google’s Power for Partners program, supporting young women in the digital advertising industry.
