Interviews, insight & analysis on digital media & marketing

NDA Agency News: Space & Time, Admix, Now and more

Consumer electronics company Anker Innovations has appointed independent media agency Space & Time to work on its digital media account on a project basis. Space & Time will launch a paid media campaign, encompassing paid search, programmatic advertising and social media. The overarching objective will be to drive sales across the UK, France and Germany, supporting the business’ continued European expansion which is set to include product launches in major retailers.

The Famous Grouse kicks off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith. As an official sponsor, the UK’s top whisky brand will bring exciting content celebrating the camaraderie and spirit of rugby to fans across the country. Produced by RugbyPass, the series is hosted by Jim Hamilton who will interview Lions legends including Matt Dawson, John Bentley, and Jeremy Guscott. The five episodes will explore the emotive stories of team spirit that exists on a British & Irish Lions tour. Using a mixture of interviews and archived footage, the viewer will be led through the Lions legacy in South Africa. Following this, on 7th June, The Times will release bespoke video content across their digital channels, and on 26th June, when The British & Irish Lions visit Murrayfield in their first warm-up match against Japan, content encapsulating the spirit of the tour will be pushed out across all platforms.

Ballou PR has won Zyxel Networks, a provider of secure, mobile and cloud networking solutions for business and home users and will function as the EMEA co-ordination lead as well as handling its UK PR.  

Breast cancer awareness charity CoppaFeel! has enlisted UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021. The campaign will feature CoppaFeel!’s standout ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs. CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.

The PHA Group has announced that its Entrepreneurs and Business division will be working with InstaVolt, owner-operated network of public rapid electric vehicle chargers. Following a competitive pitch process, The PHA Group secured a press office and strategic communications brief to promote InstaVolt’s award-winning offering to consumers across the UK and to amplify the growing business’s public profile.

Flexible office provider Workspace is launching a multi-channel campaign, #WFW (“work from work”). The push has been created by NOW and is the first work from the agency after being appointed by Workspace’s Chief Customer Officer Will Abbott, with a brief across brand design and advertising. Targeting London SME business owners and teams, the topical campaign is a play on the now ubiquitous “WFH” acronym. It taps into the conversation taking place across the capital, as we all discuss the transition back to work. Shot by London-based photographer Francis Augusto, the campaign features customers ‘working from Workspace’ and aligns with the easing of restrictions. Channels include out-of-home, digital radio, podcasts, national press, social and digital. Media planning and buying is by December19 and digital activity is by Crafted.