Interviews, insight & analysis on digital media & marketing

NDA News Roundup: UNiDAYS, Leo Burnett, Wired Sussex and many more

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UNiDAYS, the Student Affinity Network, has announced their patronage of the not-for-profit organisation, the British Beauty Council for 2023. This partnership will work to support the British Beauty Council’s mission to solve the challenges facing the beauty industry and its key growth pillars, specifically the Future Talent Programme, which is dedicated to ensuring clear and diverse beauty career pathways are promoted to young people. UNiDAYS brings the experience of working with over 200 of the world’s biggest fashion and beauty brands globally, including Fenty, Sephora and MAC cosmetics. As part of the patronage, Paul Kingsley, Chief Financial Officer and member of the Executive Team at UNiDAYS, has been appointed to the British Beauty Council’s advisory board. In addition, the British Beauty Council commissions, develops, and shares relevant reports that address key topics and ideas prevalent within the industry. The patronage includes UNiDAYS’ sponsorship of its recent Value of Beauty Report 2023, which reveals the economic impact of the personal care industry, supporting a total GDP contribution of £24.5 billion in 2022. 

In TUI’s latest social-first campaign under the Live Happy brand platform, Ant & Dec are recruited as TUI’s official ‘Happiness Ambassadors’. The six-month campaign, launching today, is centred around unique social content which kicks off today on both the TUI and Ant & Dec social channels. The strategy and idea for the entertaining TUI branded social content series was co-created and co-produced by Ant & Dec’s Mitre Studios and Leo Burnett. The campaign aims to be a joyful social series that focuses on the exciting moments customers experience before they fly away on a TUI holiday. Ant & Dec feature in the content to ‘dial up the happy’ every step of the journey as TUI’s very own ‘Happiness Ambassadors’. The social-first campaign is aimed at families across the UK, and focuses on the exciting moments customers experience before they step foot overseas: from planning their holiday, to booking, even while they’re at the airport. The campaign will live across TUI and Ant & Dec’s platforms, including Instagram, TikTok, Facebook, Twitter and YouTube. 

The booming tech sector in Sussex will receive a further boost as Wired Sussex announces the launch of Greater Brighton Tech Week which will take place next year. The non-profit membership organisation said the event would help to raise the profile of the Sussex tech, digital and media cluster, which is already worth £1bn to the local economy. A week-long celebration will feature workshops, panel debates on the latest trends and an awards ceremony to celebrate the best of the region’s tech businesses, from startups to established players. Businesses from across the whole of the region will be able to see what else is going on, show off their latest developments, learn about new possibilities, connect with each other and with business specialists, and start to understand the practical possibilities that can be unlocked by investment, funding and business support.

AB InBev, the brewer, and The All England Lawn Tennis Club have announced a renewed multi-year sponsorship agreement with Stella Artois as the Official Beer Partner of The Championships, Wimbledon. Through the partnership, which gives the brand pouring rights during the event, Stella Artois will bring a unique beer experience to tennis fans. Stella Artois, Stella Artois Unfiltered, and Stella Artois Alcohol Free will all be available at Wimbledon, which runs from 3-16 July 2023. Stella Artois previously partnered with Wimbledon for several years, and this renewed agreement comes with the exciting addition of the “Perfect Serve Award”. This new award will recognize players who deliver the best serves throughout the two-week event. The Award will be fronted in 2023 by former British-Canadian professional tennis player Greg Rusedski. Rusedski is renowned for his unique serve style and held the record for the fastest serve in men’s tennis until 2004. The Perfect Serve Award will also engage fans watching the event throughout the UK– giving viewers the chance to vote online for the winner. By voting, UK voters (18+) will also be entered for the chance to win a Perfect Draft draught beer machine to enjoy a “perfect serve” of Stella Artois at home, with the promotion ending on 16 July 2023.

King’s Cross, London’s creative neighbourhood, is unveiling a new brand platform and multichannel summer campaign, Shop Offline, in partnership with creative agency elvis, which King’s Cross appointed as lead creative agency for all consumer marketing and brand activity in 2022. The campaign is designed to encourage a core audience of independent-minded Londoners and people from the Home Counties to shop at King’s Cross this summer by critiquing the cold, functional world of online shopping and highlighting everything that’s great about shopping at King’s Cross. In a series of executions, Shop Offline inspires people to embrace the joy of shopping offline, where they can make a day of it at Coal Drops Yard, have fun with friends and get to know some local businesses. Not only can shoppers discover interesting and unique products in store, but they can also socialise and engage in wellness, culture and nature, too. The campaign is part of King’s Cross’ ambition to create an unexpected and unforgettable brand narrative that aims to generate awareness, engagement and footfall for the destination, with a focus on its brilliant shopping offer. The new brand platform will roll out over the next three years. The look-and-feel of the campaign aims to bring the ‘offline’ to life, through analogue style, a hand-drawn font, elements of collage and illustration and photography, of shoppers enjoying the broad range of shops, bars, and restaurants King’s Cross has to offer, by Lou Jasmine. All clothing featured was sourced from King’s Cross retailers. The push is running across out-of-home, digital out-of-home, social, digital and on-site channels. Media planning and buying is by The Media People, PR is by Four Agency and social and eCRM is by Garden State.

Cadbury FC, the brand’s partnership with the nation’s favourite football clubs, is launching a new campaign under its Club Together community initiative, to support Grenfell Athletic FC. The campaign was developed in partnership with creative agency elvis, global marketing agency MKTG Sports + Entertainment and Grenfell Athletic FC’s creative agency, Brothers & Sisters. Reflecting Cadbury’s core values of community, heritage and generosity, the brand launched its Club Together initiative in 2020, harnessing its Club partnerships, to support local communities in their time of need. As the cost-of-living crisis continues to put pressure on grassroots football clubs, Cadbury FC is committed to helping level the playing field, through the next phase of its Club Together community initiative. This will see the brand provide funding, support and resources for the clubs and communities that need them most, so that everyone can continue to access and enjoy the beautiful game. Cadbury is kicking off the new phase of the programme by pooling the resources of 14 top professional clubs to create a ‘Common Ground’ for Grenfell Athletic FC – a new pitch to act as a home for its Men’s and Women’s teams, where the wider community can come together. The brand is donating much-needed assets to the club, such as grass seed and soil, equipment and expertise from their league club partners. The new pitch will become Grenfell Athletic FC’s new home for the foreseeable future. Cadbury FC has partnered with some of the nation’s favourite clubs since 2020, helping to change the game for those who need it most. This year, the brand approached its partners to ask them to donate to the cause. For the first time in history, 14 league clubs, including Arsenal FC, Birmingham City, Celtic, Chelsea FC, Leeds United, Lincoln City, Liverpool FC, Manchester United, Notts County, Rangers, Sheffield Wednesday, Sheffield United, Tottenham Hotspur and West Bromwich Albion have come together for the united benefit of another team, Grenfell Athletic FC. The Cadbury Foundation is also making a financial contribution to Grenfell Athletic FC to support the development of the pitch.

To mark this important moment, elvis has partnered with Cadbury FC to create the Club Together Pledge, an emotive call-to-arms which aims to cement the ambition of Cadbury FC and its 14 Club Partners to help Grenfell Athletic FC. The document will be signed by each participating club and be featured in the Grenfell Athletic Club House, as a historic piece of memorabilia for the club. elvis has developed a series of campaign assets, including a 45-second launch film, to raise awareness of Cadbury FC and its Club Partners, highlighting the emotive individual stories to drive people to https://www.cadburyfc.com/grenfellafc where they can read about the Club Together mission, sign up to Cadbury FC for updates and more as well as follow Grenfell Athletic FC’s journey. This is supported by out-of-home, digital and social activity. Another film on the launch of the new football pitch at Grenfell Athletic FC, led by elvis in collaboration with Brothers & Sisters, will go live later this summer, capturing the build of the pitch and a charity launch match, where the Grenfell Athletic FC men’s and women’s teams will compete against each other as well as some club legends and other talent from participating Cadbury FC partners. As part of its ongoing relationship with Cadbury FC, elvis has led strategy and creative for the initiative. The campaign has been developed incollaboration with Grenfell Athletic FC creative agency Brothers & Sisters, with support on partnerships from global marketing agency, MKTG Sports + Entertainment.

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, has announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and more effective outcomes from engagement across the user journey. These features will complement robust existing AI/ML capabilities in Braze, which includes predictive identification and targeting of customers most likely to churn, make purchases, and perform other events. Braze customers currently leverage Intelligent Timing, Selection, and Channel to help optimize message send time, channel selection, and conversions, and generative AI capabilities rapidly generate campaign copy and images.

Storyblok, the content management system (CMS), has partnered with Semrush, the online visibility management SaaS platform, to enable enterprises to tailor their content by topic and market and create effective marketing campaigns. Storyblok’s technology partnership with Semrush offers a beneficial, straightforward, and user-friendly SEO solution directly embedded in Storyblok. It’s a custom application that helps you search for the most popular keywords, taking into account the location where the marketing campaign will be carried out. The partnership between Storyblok and Semrush is designed to help marketers save time by taking control of SEO in marketing campaigns during the content creation process.

Official Charts, the producers of the UK’s Official Singles Chart as heard on BBC Radio 1, has unveiled a new brand identity and consumer digital platform, where brands can connect safely with an engaged and loyal audience. The launch coincides with the publication of an independent cultural research study, ‘The Official Chart – The ‘People’s Algorithm’ by CultureStudio, on the enduring role of the Official Charts. The study reveals that The Official Chart boasts a 76% brand awareness and 69% of chart followers (72% of under 25s) say it is their Number 1 way of discovering new music – above streaming platforms, radio, YouTube and friends. Respondents also revealed a new role for the Charts as an antidote to the heavily-personalised algorithm bubbles of today – representing an unbiased and verified record of what is actually popular, rather than what is recommended. As the British institution that is the UK’s Official Singles Chart turned 70 in recent months and looks to the future, the all-new OfficialCharts.com platform marks the latest stage of the Official Charts’ evolution as a consumer media brand. It first launched in 2011 as an editorial platform packed with exclusive data-driven editorial to complement the weekly Official Album and Singles Charts – attracting 2m unique users each month, with 3.1m visits and 7.2m page views. Completely revamped for 2023, with a keen eye on Gen Z, it now delivers a fresh immersive experience bridging the gap between chart website and contemporary streaming platform and for the first time is offering brands and advertisers a way to safely and meaningfully connect with passionate music fans. The all new OfficialCharts.com showcases a fresh brand identity, featuring digital-first colours and a bolder, more impactful font – Graphik. The signature “arrows and 1” icon, launched in 2011, has evolved and rotated to align with the now-iconic Number 1 Award which has been presented to more than 300 music stars including Ed Sheeran, Taylor Swift, Stormzy, Billie Eilish and Paul McCartney and is today recognised by 40% of the UK’s 18-24s. Through the newly-expanded interactive chart archive OfficialCharts.com users can listen to audio clips of any song that has ever charted, watch a 60-second video countdown of the Top 10, or discover chart facts about any song/album and its week-by-week chart journey. The new Artists Section includes a never-before-seen view of the chart success of more than 50,000 artists, from global icons to niche genre acts across 50+ specialist charts. These enhancements draw on Official Charts Company data (gathered from 8,000 sources daily, from major streaming services to major retailers and the smallest independent record shops) to build a rich and fascinating picture of how the British public connects with music and artists today, and across the past 70 years. It’s available to the public free of charge. The rebrand was undertaken by design agency Electric Mustard and web development by Full Fat Things.

Fiverr International Ltd., the company that is revolutionizing how the world works together, has announced the launch of Fiverr Certified. Fiverr Certified builds a unique freelance marketplace for each of its tech partners. Freelancers are then certified specifically by those companies, which include Amazon Ads, monday.com, Stripe, empowering these well-known brands to better support their customers by connecting them with a trusted expert.
Fiverr Certified is also solving the pressing need for small businesses that typically do not get sufficient support from the SaaS vendors they use. Many small businesses don’t have full-time IT staff to install, customize and maintain the SaaS products they use; now experts, certified by the tech company partners, will be easily accessible and available to assist. Managers can quickly find vetted experts endorsed by companies, like Podia, for their proficiency in their products.

Workhuman®, the company revolutionising the way employees celebrate, connect with and appreciate each other in the workplace, is announcing that its proprietary AI-powered bias detector, Inclusion Advisor, is now being used by 3 million employees worldwide. Global enterprises including Merck, LinkedIn, Cisco and others are using the tool as part of their employee recognition programmes to provide team members with continuous coaching that enables measurable changes in attitudes over time. Workhuman’s first-of-its-kind tool analyses everyday workplace language to detect unconscious bias. With a click of a button, employees can use Inclusion Advisor to scan the message they have written in Workhuman’s employee recognition platform. The tool was built in Dublin by Workhuman’s technology and engineering teams. It has been developed over a four-year period and harnesses the expertise of the Workhuman iQ team of linguists, data scientists, engineers, psychologists, and experts in natural language processing (NLP) and machine learning (ML).

During the 2023 Paris Air Show, L&T Technology Services Limited, a global pure-play engineering services company (LTTS), signed a letter of intent with Thales, a global technology company in the areas of defence and security, aeronautics and space, and digital identity and security, agreeing to work together to tackle climate change in their respective value chains. Thales is working with its strategic suppliers to achieve its CO2 emissions reduction targets for 2030, which have been validated by the SBTi and are compatible with the objectives of the Paris Agreement: a 50% reduction in absolute CO2 emissions related to its operational processes (Scope 1) and energy consumption (Scope 2), and a 15% reduction in absolute CO2 emissions related to its supply chain and the use of its products by customers (Scope 3). Thales aims to achieve net zero operations-related CO2 emissions (Scopes 1 and 2) by 2040.