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Publicis Media UK promotes Nadine Young to CEO of Starcom

In addition to our weekly talent tracker we’ve got a bite-size installment of people moves today.

Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.

Young was appointed as Managing Director of Starcom in 2019, in addition to her role as MD of specialist Procter & Gamble unit, PG One, which she has successfully led since 2016. Over the past year, she has helped secure a number of significant new business wins for Starcom including Ferrero and AXA.

Before Starcom, Young held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York.

Sue Frogley, CEO Publicis Media UK, said: “Nadine has been a key part of our succession plans and I am thrilled to be able to promote her to CEO of Starcom. She has more than proven her brilliance in running the agency as MD, so this is testament to her dedication to our clients and our people alike.”

Louise Peacocke, former Managing Partner at Starcom will succeed Young as Managing Director of PG One, joining forces with PG One’s COO Carol Miller-Repetto to continue building the P&G business. Peacocke previously held the role of Head of Digital on the P&G account and has held senior positions at Mediacom for over seven years, leading clients including Direct Line Group, Sky, Scope and E.ON. Peacocke will report into Jayne Roseman, Managing Director, P&G Region Europe.

To further strengthen the leadership team, Richard Friar is appointed as Managing Director of Starcom UK. Friar will report directly into Young and will be responsible for driving growth for the agency. Formerly managing partner of Mediacom, he was responsible for leading the UK planning function and brings multi-disciplinary experience across brands including TUI, Mars, Bayer, Groupe PSA and VW Group. His previous roles include Business Director at Vizeum UK leading accounts including BMW and Channel 5.