Interviews, insight & analysis on digital media & marketing

Talent Tracker: PwC UK, Hootsuite, Infinite Arcade and many more

Mary Shelton Rose has been named as PwC UK’s new TMT Leader. Shelton Rose, who was previously based in the US, has worked at PwC for over 30 years serving as a Global Client Partner for some of the firm’s largest clients. With experience across a range of sectors including technology, consumer markets, entertainment and media as well as telecommunications, she has extensive knowledge of delivering Assurance, Consulting and Tax services to our clients. Shelton Rose has held a number of leadership roles across the PwC Global Network including US Brexit Response Leader and Leader of the Trust Leadership Institute, a forum bringing together business executives across industries to determine ways in which their companies can earn trust and deliver sustainable outcomes to impact business and society. She was also Executive Director of PwC’s Exchange Program where clients engage with industry leaders on business issues while building peer connections. Shelton Rose has been a regular guest speaker at academic and industry forums.

Hootsuite has welcomed Mike Barclay as the VP of Sales in the EMEA region. This marks a significant milestone in the company’s rapid expansion and tenured presence in EMEA, following its new office reopening in London and the acquisition of Sparkcentral, a social customer care platform developed in Belgium. Barclay brings more than two decades of extensive leadership and sales experience to Hootsuite, with nearly 25 years spent leading teams across multiple industries including technology and retail. Barclay brings proven expertise in delivering revenue growth and exceeding bottom-line objectives across high-growth and scale-up organisations. Barclay joins Hootsuite from Affise, a performance marketing software company, where he was VP Global Sales. Based in London, Mike has extensive international experience scaling in diverse markets, a key requirement for the next phase of Hootsuite’s growth plans.

Infinite Arcade, the blockchain platform built to launch the mobile games industry into the metaverse, has announced the appointment of marketing industry leader Andrew Dubatowka as Core Contributor, Product Marketing. Dubatowka joins from financial services giant, Visa, where he spent four years as Senior Director, Global Marketing. His appointment heralds the next phase of Infinite Arcade’s growth following its launch in February. A California native, Dubatowka will oversee Infinite Arcade’s global marketing from the San Francisco Bay Area. Dubatowka’s 15-year marketing track record encompasses senior roles at IPG Mediabrands, and AdColony, which was acquired by Digital Turbine for $400 million. He has worked with leading brands and clients such as Intel, Johnson & Johnson, Google, Pandora, Charles Schwab, and Wells Fargo. 

Creative agency EveryFriday has announced the appointment of Chris Ridd as Strategy Director, bringing over 20 years of experience in planning and strategy to the business as it enters a new phase of growth. An experienced planner and strategist who has worked at some of the industry’s most prestigious agencies, including BBH, Agency Republic and VCCP, Ridd was formerly the Planning and Strategy Director at Antidote, where he was responsible for winning some of the agency’s biggest accounts and leading client strategy for brands including Mazda, Gala Bingo, Chelsea FC, UKTV and Brompton Bicycle.  

Verbal branding and copywriting agency Reed Words has appointed Julianna Roppo as Creative Director of its expanding New York City hub. Reed Words – founded by Mike Reed and Wendy Martin in London in 2013 – set up operations in NYC last September to meet the increasing demand for verbal branding in the US. Roppo is joining Kiki Saxon, General Manager, to accelerate growth and continue to put verbal branding on the map. Roppo is a seasoned brand-voice expert recruited by global world-class agencies as well as in-house boutique teams – she’s well-versed in understanding both agency and client perspectives, making her the ideal candidate to evolve best practices. She has also led projects for household brands with a client list that includes Meta, The Home Depot, The Academy Awards Museum, Quaker Oats, LVMH and Saturday Night Live.

Claroty, the security company for cyber-physical systems across industrial, healthcare, and commercial environments, has announced the appointment of Louise Bulman as general manager of EMEA. With decades of experience transforming enterprise technology business units into profitability and growth, Bulman will focus on expanding Claroty’s customer base and partner ecosystem in the region, amid rapidly accelerating global demand for its industry-leading solutions. Bulman joins Claroty from D2iQ, where she served as vice president of international and EMEA sales for the enterprise cloud platform provider. She previously served as vice president of EMEA at Big Switch Networks, where she drove exponential revenue growth, expanded the channel, and increased the cloud and data centre networking company’s brand awareness leading up to its acquisition by Arista.

Money transfer company TransferGo has announced the hire of Mantas Žalneravičius as its new Chief Technology Officer. Based in Lithuania, Žalneravičius will strengthen TransferGo’s senior leadership team and will ensure that technology remains at the heart of its mission to accelerate a world without borders through simpler, better financial services for hard-working people. With over 15 years of experience in steering digital innovation and transformation in the financial services industry, Žalneravičius brings with him an enviable set of skills that will help TransferGo to scale fast, all the while preserving the company’s migrant identity. He joins TransferGo from Danske Bank where he was the Global Head of IT within the payments team and focused on building instant cross-border payment capabilities with a centralised clearing house in the Nordics

Digital content agency and media network Little Dot Studios, has appointed Fiona Wood as Strategy Director of its sport specialist label, Little Dot Sport. In this newly created role, Wood’s remit will include driving the development of industry-leading multi-platform digital strategies for clients, understanding their business objectives and how digital is enabling these to be achieved. She will also oversee an internal team of digital experts who are responsible for building data, content and insights workstreams to complement these business objectives and will continue to evolve Little Dot Sport’s product offering and commercial potential. Reporting to Robbie Spargo, Director of Little Dot Sport, Wood brings with her over 15 years’ worth of digital strategy and content experience within the sports industry. Prior to joining Little Dot Sport, she held the position of Digital Director at Formula E following five years at the England & Wales Cricket Board (ECB) and a further five years at the Lawn Tennis Association (LTA) in various digital roles.

​​, the partnership management platform, has announced the appointment of Mike Head as Chief Revenue Officer (CRO) and Jenna Mills as Director, Public Relations, having also promoted Cristy Ebert Garcia to Chief Marketing Officer. Originally employee number ten at, Head has contributed to every chapter of the company’s evolution. His roles have spanned all go-to-market functions, including serving as General Manager and VP of Global Sales and as’s first Chief Partnerships Officer. After a stint at Thanx as its Chief Revenue Officer, Head now returns as Chief Revenue Officer, where he directs global commercial revenue activities. 

Meanwhile, Mills will lead’s PR efforts in the U.S. As Director of Public Relations, she will plan and execute public relations strategy and communications; working cross-functionally and with teams in EMEA and APAC. A seasoned communications and PR leader with over 15 years of experience across both journalism and marketing, Mills arrives from PowerSchool, a leading provider of cloud-based software for the education sector, where she managed corporate communications. Prior to this, she was Senior Manager, Communications and Marketing at Western Bankers Association and Communications Director at the California State Senate and Assembly. Earlier in her career, she worked as a news reporter.

Working closely with Mills, in her new role as’s Chief Marketing Officer, Cristy Ebert Garcia will spearhead the company’s global marketing efforts. Named by Business Insider as one of ‘The Most Important Marketing-Tech Executives of 2021’, and awarded a top “SaaS Marketing Leader” by Appealie, Ebert Garcia leads a multi-award-winning team. Prior to being CMO at, Ebert Garcia was Vice President of Marketing at and Vice President of Global Marketing at Celtra and Rakuten Advertising. Under Ebert Garcia’s leadership,’s marketing team has grown from a handful of employees to a global team of over 60 and has driven double-digit growth of marketing’s contribution to company revenue YoY. She is part of the Forbes Communications Council and regularly contributes articles about the expanding power of partnerships to drive revenue and growth. She is also a member of Chief; a network designed to highlight and mentor women in executive leadership positions.

Digital agency iCrossing UK has promoted Maria Bain to the newly created role of Head of Audience Intelligence. Since joining iCrossing in 2018 as Social Media Strategist, Bain has swiftly risen through the ranks being promoted to Strategy & Planning Director in January 2019, and Senior Strategy & Insight Director in April 2021, working on brands including Pfizer, Amazon and the Welsh Government, and designing industry award-winning campaigns. As Head of Audience Intelligence, Bain will continue to forge new paths through audience-first, action-orientated insights that inspire step-change and optimise performance, ensuring audience research sits at the heart of the agency and at the intersections across departments. In conjunction with Bain’s promotion, she will join the senior management team working in partnership with all department heads to supercharge their audience activation and build a centralised audience-first approach for all clients. 

PPRO, a provider of digital payments infrastructure, has appointed Lázaro Campos as its first Independent Chairman of the Board in efforts to strengthen its board and governance in the next phase of the company’s growth trajectory. Campos takes over from Tim van Delden, representative and Managing Partner of PPRO shareholder HPE Growth, who served as Chairman of the Board through the last stage of PPRO’s rise. Van Delden is now Vice Chairman of the Board. Campos was officially appointed Chairman on 25 April. A payments infrastructure expert, Campos spent nearly 25 years at SWIFT, a provider of secure financial messaging services, where he held numerous positions before serving as CEO.  His experience of leading and guiding large organisations will be invaluable to PPRO as the company scales up. A seasoned, non-executive director, Campos also holds board positions at Starling Bank, payments platform Payoneer, is an independent member of the Bank of England’s RTGS/CHAPS Board and Chairman of open banking platform DirectID.

Logicalis UK and Ireland (UK&I), an international IT solutions and managed services provider, has announced the appointment of Paul Stapley as Practices & Portfolio Director for Logicalis UK&I. In his new role, Stapley will be responsible for maximising customer growth and opportunities across the entire portfolio covering Cloud, Networking, Security, Technology Practices and Managed Services. Stapley moves to the role having spent the last two years as Cloud Practice Director at Logicalis UK&I, where he was responsible for leading the Hybrid, Multi-cloud Business Unit in the UK. Prior to joining Logicalis in 2020, Stapley was the founder, employee and Managing Director of the UK business for a European Public Cloud MSP where he was responsible for sales, delivery, and partner management. Before that, Stapley spent almost 20 years working for BT, Tandberg Television and Ericsson, holding several business, development and sales roles in the UK and Western Europe, in the media and broadcast industry focusing on video and data transmission infrastructure services.