Interviews, insight & analysis on digital media & marketing

Talent Tracker: The Ozone Project, Snap, Mediaocean and more

The Ozone Project, the high attention digital advertising platform, has announced three new promotions in its commercial team, with Daryl Manian and Bill Dennett appointed as Agency Sales Hub Leads, Frances Lazenby moving into the new role of Head of Strategic Solutions and James Mapley becoming Senior Client Services Manager. Prior to their promotions to Agency Sales Hub Leads, Manian and Bill both held the position of Senior Agency Sales Partner. Now, and continuing to report to Commercial Trading Director Jacque Chadwick, each will take responsibility for revenue delivery and relationship management with their hub colleagues across their respective agency patches. Manian will oversee all agencies within Omnicom Media Group, and Dennett – operating out of Ozone’s Manchester office – will be focused on the expansion of the platform’s regional footprint.

Frances Lazenby moves into the newly created role of Head of Strategic Solutions, having previously been Ozone’s Senior Sales Strategist – a position held since joining from MediaCom in November 2019. Reporting directly to Ozone’s CRO, Craig Tuck, Lazenby will take responsibility for leading on high-level, integrated pitches working alongside the full agency and client sales team, identifying new ways to bring the platform’s unique capabilities to bear for customers. Having joined Ozone in November 2019, James Mapley has been promoted to the role of Senior Client Services Manager – reporting into Client Services Director Emma Cranston – in a team tasked with delivering best-in-class service and expertise in measurement, campaign delivery and format innovation.

Ozone will also welcome an additional two new sales hires over the next few weeks; Richard Rust and Jack Oates will join the Agency Sales team as Senior Agency Partner and Agency Partner respectively. Prior to joining Ozone, Rust was Country Lead for Agency Sales at Zeotap, while Oates held the role of Sales Account Manager at Mapp Media. These appointments follow last week’s arrival of Angela Decube who joined from Hearst as Senior Agency Sales Partner. In addition, recent graduate Carly Colgate will also be joining the business in the role of Client Services Executive.

This week Matt Salmon joins Snap Inc. as Commercial Director for its UK Enterprise business. He will be based in London, reporting to Ed Couchman, UK General Manager. As part of his role Salmon will lead the UK vertical and category teams, continue to build on Snap’s strong revenue growth and further deepen relationships with key advertisers and their agencies. Salmon brings more than 20 years of experience in sales and marketing – most recently he was sales director at Channel 4, leading the commercial team. During his time at Channel 4, he led the creation of a new commercial strategy to diversify Channel 4’s advertising revenues and accelerate digital transformation. Prior to this Salmon was Group Commercial Director at Hearst Magazines.

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the appointment of two new executives, John Malysiak and Perianne Grignon, to expand the company’s leadership and expertise in omnichannel and cross-platform solutions. Malysiak has been appointed to SVP of Cross-Platform Solutions, where he will ensure the continued adoption of product integrations and customer innovations. Grignon has joined the company as VP of Strategy for Agency Solutions, where she will lead Mediaocean’s core systems strategy for agency partners, including buyer workflow, global plans, and media finance. Malysiak, former U.S. Managing Director of Influencer Media at Omnicom Media Group, comes to Mediaocean with extensive experience leading global data strategy, campaign activation, and measurement agendas for leading consumer brands. During his 15-year tenure at OMG, he held posts of global head of innovation for SC Johnson, OMD US head of digital activation, and Accuen managing director. As the new VP of Strategy at Mediaocean, Grignon’s role will have her overseeing go to market execution for agency solutions. Most recently, Perianne co-led client engagements at Media Plus Advisors, where she managed media performance, vendor agreements, and consulting services to improve media and marketing operations. Previously, she held executive marketing roles at Accenture, [x+1], and over a decade leading media strategy and digital innovation at Sears Holdings. 

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up Group M’s Kinetic China, Sheldon Silverman, Founder of Liquid Marketing and CEO of the SmartBomb Media Group in the US, and Fred Kuhlman, a founding partner of Nationaal Adviesbureau Buitenreclame in the Netherlands.

​​Independent media group, Oxidise, has appointed Matt Franceschi as Deputy Managing Director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022. He has a track record of serving a large range of corporations such as Unilever, Danone, Reckitt, Campari, Ferrero, Santander and Kenwood across SEO, content production, tech and paid media. Most recently Director of Business Development and Marketing at independent agency, Green Park Content, he boasts years of experience in agency leadership, strategic growth and client development; skills he will now bring to the award-winning Oxidise group.   

Based in the UK, Chris Blight joins in-game advertising company to lead the global demand team as the company continues to expand across the globe. An industry veteran and advertising expert, Blight has been part of the UK ad industry for 18 years, having worked as UK Commercial Director at Opera Mediaworks and Sales Director at Autotrader, and spent significant time working at various titles across Haymarket Publishing and Reed Business Information. He was also part of the original team from 4th Screen Advertising who was acquired by Opera back in 2012, and was instrumental in their rapid growth ahead of the surge in mobile advertising. Blight also has extensive experience in the gaming sector, having worked as UK Country Manager for AdColony for the past two years, making him a valuable addition to Anzu’s global demand team who are working with advertisers worldwide on their in-game advertising strategies.

Iterable, the cross-channel marketing platform that powers global brands with real-time customer engagement, announced the appointment of Adriana Gil Miner as Chief Marketing Officer (CMO). Gil Miner will be responsible for managing all aspects of Iterable’s marketing efforts, including customer advocacy, strategy, communications, brand management, and global events. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick.

Cint has announced the new executive team. Bringing more than 30 years of experience to the team, the technology and product organizations will now be led by former Lucid executives, Rick Pittenger, who has joined as CTO, and Bridget Bidlack, the new Chief Product Officer. Additionally, Jake Wolff, former Chief Commercial Officer is now the Chief Revenue Officer, and JD Deitch has transitioned from COO to head up the integration as Chief Integration Officer. Andy Ellis, former CRO of Lucid, will lead operations as the new COO and Felicia Winberg will serve as General Counsel. Tom Buehlmann, Joakim Andersson and Marie-Louise Howett will continue in their current roles as CEO, CFO and Chief Human Resources Officer, respectively.

Jess Hodgson, formerly Group Client Officer, has been promoted to Group Operations Director at TIPi Group. In the newly created role, Hodgson will help drive the business’ overall growth strategy alongside the wider management team, as well as oversee Operations within the group; identifying strategic opportunities and priorities. The announcement comes as Gareth Owen, one of the Co-Founders of TIPi Group, has moved from Group Managing Director to an Advisor role after seven years at the business. Owen is beginning his next start up journey at Tickle Global launching a consent management platform driven by rewards and experiences. 

Marketing consultancy Archmon has onboarded 3 new freelance partners into the business to bolster the planning and strategy layer for clients. Nina Franck, founder of Franckly and seasoned comms planner, ex Starcom, Blue449 and MSIX, has worked on accounts such as Samsung, EA Sports and more. She will work with Simon on larger briefs and pitches as Planning Partner. Emily Drake, founder of 360 Enterprise, which specialises in small business marketing will support smaller clients as Integrated Planning Partner. Ex Wavemaker and Manning Gottlieb, she is a cross channel planner who has worked on various brands from the UK Government, and now all the way through to local bakeries. Finally, Alexis Levene of Caerus, joins the collective as the Digital Partner. Ex We Are Social, Wavemaker and Accord, he brings his digital planning experience from clients such as BMW, L’Oreal, Danone and Food & Drink emerging brands such as The Hawksmoor, to clients who require activations to both programmatic and paid social with ROI in mind. 

Lucida Medical Ltd, the technology company in AI to support magnetic resonance imaging of cancer, has appointed Dr David Tuch, an experienced life science entrepreneur, investor and executive, as Non-Executive Chair of the Board. Tuch will work with the Lucida Medical team to help secure further investment and enable the company to scale up to put its technology into the hands of clinicians. After serving as Global Head of Imaging at Novartis and then as Head of Research Alliances at GE Healthcare, Tuch founded Lightpoint Medical to develop a novel miniaturised gamma-ray sensor for surgery for prostate cancer and other conditions. He successfully grew Lightpoint Medical as CEO where he now serves as Executive Chair.

Global digital agency Dept has announced Mickey Kalifa will join as Chief Financial Officer. Kalifa – currently CFO of M&C Saatchi – will join Dept in May of this year, reporting directly to CEO, Dimi Albers and will be based in London. Kalifa will be responsible for supporting the agency’s continued growth and global expansion across Europe, the Americas and Asia Pacific. Prior to serving as CFO at M&C Saatchi for the last three years, Kalifa held leadership roles at Sportech, OpenTV, Liberty Global and Sky. During his career, he has worked with numerous financial and consulting institutions and investment banks providing consultancy and guidance on investment matters as they relate to technology, media and telecommunications. Kalifa also founded several online and telco businesses, raising initial capital and managing successful exits/sales.

Leeds-based digital marketing specialists, Modo25, have kickstarted the year with six new hires across sales and paid media. Modo25 has hired 23 people into the business over the past 12 months despite a challenging market for most businesses. The digital marketing agency has also filled several positions client-side smashing their goal of creating 40 new jobs in the digital space in a year. Joining the business is Andreia Oncioiu, Associate Director of Strategy, Alan Pilkington, Sales Manager, Hatty Hanna, Paid Social Manager, Oliver Scullion and Holly Hargreaves, Business Development Executives, and Evie Wadkin, Paid Social Executive. The agency also hired a handful of people in December, one of which was Luke McDermott as Head of CRO, creating a new department and service within the business.  

DemandScience has announced that CEO Peter Cannone has been named Chair of the Board. Cannone succeeds DemandScience co-founder Melissa Chang as Chair, who is joining co-founder Barry Harrigan as a Vice Chair of the Board. “Peter has the strategic vision and depth of experience that the CEO’s office demands, and the accomplishments over the last eighteen months made it an easy decision for the board to appoint him as our new Chair,” said Vice Chair Chang.

Digital content agency and media network Little Dot Studios (an All3Media company), has appointed Katie Matthews as Partnerships Director of the recently launched specialist label, Little Dot Sport. In this newly created role, Matthews will manage the label’s portfolio of clients, identify new development opportunities and demonstrate how Little Dot Sport’s team of social content, distribution and monetisation experts can help new and existing clients become leaders in digital sports entertainment. Reporting to Robbie Spargo, Director of Little Dot Sport, Matthews brings with her over 14 years of experience within the sports industry, working with some of the biggest brands and rights holders in the space, including the UFC, the International Tennis Federation, Red Bull Media House and the Tour de France. She has spent the majority of her career at independent PR agency, The PHA Group, where she ran the agency’s sports division.

Global talent assessment provider Thomas International (“Thomas”) announces significant revenue growth in 2021 as it appoints Gareth Jones to the position of Chief Digital Officer (CDO) to further accelerate digital growth. Jones brings extensive experience in HR and recruitment. His appointment sees the merging of two previous positions, Chief Technology Officer and Chief Product Officer, to unlock value through the adoption of new, innovative technologies that will put Thomas’ customers and employees at the forefront of operations. Prior to joining Thomas, Jones spent five years at The Chemistry Group, a SaaS assessments company as its Chief Product and Technology Officer, and later its Chief Innovation Officer. In his role, Jones focused on the core competency of data science to drive innovation in assessing people’s potential. He then moved on to becoming CEO at Headstart, a diversity focussed, data science-led candidate screening and management platform for four years.

CommScope has introduced Markus Ogurek as senior vice president and segment leader of Venue and Campus Networks. Ogurek, who joins CommScope from Cisco, is an industry veteran with a well-established track record of leadership spanning across multi-billion-dollar businesses including Hewlett Packard Enterprise and iov42. He will lead a global organization of more than 2,000 professionals that include sales, product development, and supply chain operations. Mr. Ogurek will be responsible for the development and growth of CommScope’s networking, indoor cellular and security products and applications that align to the company’s strategic transformation program, CommScope NEXT.

Page & Page and Partners, the independent global creative communications agency specialising in health, wellness and lifestyle, is continuing its expansion with the appointment of Kristian Webb as their first Scientific Director. Prior to joining Page & Page and Partners, Webb was Scientific Director at Havas Lynx Faze. Throughout his varied career, Webb has been a champion of patient education and communication and is a published author and course creator on the topic.

Solutionpath, a student engagement analytics software provider for the education sector, has appointed Matthew Wheeler as Commercial Director. In his role, Wheeler will be responsible for commercial strategy and will work closely with Solutionpath’s Senior Management Team to bring the company vision to life. Wheeler joins Solutionpath with over 20 years of experience in the higher education sector. Most recently as Director of Partnerships and Business Development at PebblePad, supporting the growth of products and territories around the world. Wheeler has also built-up first-hand experience by working in academia and technical roles at several universities.

Teads, the global media platform, has announced the promotion of Monique Pintarelli to Chief Revenue Officer for the United States. This promotion follows the resignation of Jim Daily, who previously led the US business. Pintarelli joined Teads in 2018, with considerable TV and digital media experience from Turner and Viant, to lead the west coast operation which has been a significant driver of growth for Teads’ US business. In her new role, Pintarelli will oversee US teams including sales, creative strategy, customer experience, insights and marketing. As Chief Revenue Officer for the US, she will report to Jeremy Arditi, Co-CEO of Teads. 

Trulioo, the global identity verification company, has announced the appointment of Michael Ramsbacker as its first Chief Product Officer. A veteran product management leader, Ramsbacker has over 20 years of experience in the strategic execution of product strategies, particularly in the B2B technology industry. Ramsbacker will oversee the launch of new digital identity verification solutions via Trulioo GlobalGateway, the world’s largest network of identity data and services. Formerly VP of Product Management at Mitek Systems, Ramsbacker drove global product strategy and roadmap development for the company’s digital identity portfolio, including biometric authentication and document verification. Prior to this, he served as VP of Product Management at Epsilon, overseeing the development, launch and complete product life cycle of multiple automotive services. Previous roles also include leadership positions with Ares Inc. and Mitchell International.