Interviews, insight & analysis on digital media & marketing

Talent Tracker: Wavemaker, Tribal, The Fifth, and more

Shipra Roy and Helen Price have been named as Global Chief People, Inclusion and Culture Officer and Global Chief Investment Officer at Wavemaker. Roy, who arrives from a position as Chief Talent Officer at McCann UK and Europe, will oversee all aspects of the people function to ensure that Wavemaker continues to attract the best talent and creates great careers regardless of level, role or geography. Meanwhile, Price joins from IPG Mediabrands, where she was Head of Global Accountability and Investment, to focus on creating value for clients and commercial opportunities for the agency. Both will be based in London.

Tribal Worldwide, the ‘total experience’ agency owned by Omnicom’s DDB, has appointed Mark Sweatman as its Chief Technology Officer. Joining from VCCP CX, where he was Head of Technology, Sweatman will report to CEO Tom Roberts. He will lead Tribal’s 60-strong tech engineering practice, as well as overseeing strategic technical projects across all of the agency’s clients. Sweatman boasts over two decades of technology and leadership experience, including roles at and Ogilvy.

Influencer marketing agency The Fifth – part of News UK – has welcomed Barry Louth as Client Growth Director. He will be tasked with deepening The Fifth’s relationships with its existing clients, such as Disney, Kendo Group, Facebook, and YouTube, as well as increasing the agency’s presence within both the marketing and influencer marketing communities. Louth has more than 20 years of experience in media strategy and innovation, most recently serving as Director of Media Strategy, Innovation and Investment at Sky. He spent 10 years at Sky, overseeing media strategy and the deployment of media investment across multiple entertainment and telecoms products and services. Before that, Louth was a Media Strategist at BT.

Chelsea Macdonald has joined Clubhouse as Head of Entertainment Partnerships. She arrives into the role after stints at Instagram, Red Bull and, most recently, Community. She will be working with streaming, broadcast, studio and individual entertainment talent partners on their Clubhouse strategies and building on work with companies like A24, Netflix, and CBS.

TripleLift, a programmatic advertising platform, has hired Steven Berns to fulfil the dual role of Chief Operating Officer and Chief Financial Officer, reporting directly to CEO Eric Berry. He will help drive continued growth of TripleLift, enable both employee and market expansion, and prepare the company for a potential initial public offering. Berns arrives at the company with experience at the intersection of media, advertising, and technology, having held roles as COO and CFO at Shutterstock, CFO at Tribune Media, CFO at Revlon, President and CFO at MDC Partners, and Treasurer at Interpublic Group. He also currently sites on the board of Tradeweb Markets.

Social media management platform Hootsuite has hired Tiziana Figliolia as its Chief Financial Officer. She will be responsible for all finance, tax, treasury, and accounting functions globally. Boasting a career of more than 20 years in technology, Figliolia was most recently Vice President of Finance at InterDigital Inc., where she oversaw financial planning and analysis, investor relations, and environment, social and corporate governance. Before that, Figliolia spent 10 years in Shanghai at PTC and Autodesk.

David McIntosh has been announced as the new Vice President of Sales for EMEA at ‘shopper experience’ platform Bazaarvoice. Following more than 20 years in successfully growing and scaling statistical analysis system businesses and client-facing teams, McIntosh will responsible for helping Bazaarvoice expand its European business by spearheading its EMEA sales team from the London office. Before his arrival at Bazaarvoice, McIntosh was Regional Vice President UK&I at Coupa, where his responsibilities involved running the UK enterprise sales team, and managing go-to-market processes and strategies. Before that, he worked at SAP for over seven years, most recently as Head of Energy and Discrete Industries for the SAP UKI business.

Contextual advertising specialist GumGum has welcome Erin McCallion as its new global Chief Marketing Officer. She will lead the ‘contextual intelligence’ firm’s global marketing and communications efforts as the company focuses on continued international expansion and growth. McCallion brings 20 years of experience to the role and has previously served in marketing executive leadership roles at Outbrain, Mediaocean, and Invision. Most recently, at Outbrain, she oversaw the successful execution of their IPO.

Personalised content-focused software firm Movable Ink has added Franziska Vielmeier as Associate Director, Partnerships, Yannik Kottusch as Strategic Account Director, and Lara Bröckelt as Senior Account Executive, to its employee roster. Vielmeier has spent the last 10 years at IBM and its spin-off, Acoustic. She will focus on linking past successes and challenges to activate a customer’s entire tech stack. Meanwhile, Kottusch has joined from Defacto GmbH to help to grow Movable Ink’s customer success programs, and Bröckelt steps into her new role having contributed to the success of Optilyz’s software launch into the enterprise environment.

UK-founded tech consultancy AND Digital has brought in Andy Goundry as Club Executive at its newest ‘club’ in Leeds. He will lead the company’s drive to source the best digital talent in the region, contributing to an ambitious growth target. Goundry joins AND with more than 20 years’ experience in the tech industry, having built a number of tech start-ups, as well as being General Manager for the North West and South West regions of an international software consultancy over the last few years.

Alongside the launch of its dedicated TikTok arm in Australia, social and influencer marketing agency Komodo has appointed Corbin Sylk as Talent and Campaign Manager for its Australian team. Sylk will specialise in TikTok activations for global brands, having managed one of Australia’s top three largest TikTokers, and previously helped music artists like Tyga, Blue Face, and Billy Ray Cyrus to go viral on the platform.

Loyalty e-wallet platform Swapi has recruited Carolina Paradas-Mandato, previously Global Senior Affiliates & CLO Manager at Harvey Nichols, as its new Head of Strategic Partnerships. She will be in charge of expanding Swapi into new international territories as well as handling all affiliate relationships with the 100-plus brands working with Swapi.